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Luxury Goods in Germany

Publisher Euromonitor International
Published Oct 15, 2025
Length 47 Pages
SKU # EP20490817

Description

Despite showing some resilience in 2025, value sales of luxury goods in Germany exhibited only modest growth, with some categories recording deceleration. This was largely influenced by persistent economic uncertainty and fluctuating inflation rates, which constrained consumer spending power and weighed on discretionary purchases across multiple luxury categories. In particular, personal luxury faced significant headwinds, while fine wines/champagne and spirits experienced a mixed performance, a...

Euromonitor International's Luxury Goods in Germany report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2029 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

47 Pages
Luxury Goods in Germany
Euromonitor International
October 2025
List Of Contents And Tables
LUXURY GOODS IN GERMANY
EXECUTIVE SUMMARY
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
MARKET DATA
Table 1 Sales of Luxury Goods by Category: Value 2020-2025
Table 2 Sales of Luxury Goods by Category: % Value Growth 2020-2025
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2020-2025
Table 4 NBO Company Shares of Luxury Goods: % Value 2020-2024
Table 5 LBN Brand Shares of Luxury Goods: % Value 2021-2024
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2025
Table 7 Forecast Sales of Luxury Goods by Category: Value 2025-2030
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
EXPERIENTIAL LUXURY IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Affluent consumers drive growth in experiential luxury offerings
Luxury hotels attract guests with bespoke experiences and expansion
Luxury providers look to combine personalisation with sustainable practices
PROSPECTS AND OPPORTUNITIES
Inbound arrivals to help drive demand for tailored hospitality experiences
Luxury hospitality growth to be driven by heritage and exclusivity
Hospitality operators to prioritise sustainability to boost brand integrity
CATEGORY DATA
Table 9 Sales of Experiential Luxury by Category: Value 2020-2025
Table 10 Sales of Experiential Luxury by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Experiential Luxury: % Value 2020-2024
Table 12 LBN Brand Shares of Experiential Luxury: % Value 2021-2024
Table 13 Forecast Sales of Experiential Luxury by Category: Value 2025-2030
Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FINE WINES/CHAMPAGNE AND SPIRITS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Despite overall stagnating value sales, luxury spirits is a strong performer
Premiumisation drives growth through innovation
The rise of digitalisation and e-commerce as an alternative channel
PROSPECTS AND OPPORTUNITIES
Elevated demand to be driven by premiumisation and artisanal options
Luxury drinks brands to focus on heritage and sustainability initiatives
Growing demand for premium home drinking experiences to drive market shift
CATEGORY DATA
Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2020-2025
Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2020-2024
Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2021-2024
Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2020-2025
Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2025-2030
Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PREMIUM AND LUXURY CARS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Luxury car brands drive electrification and premium experiences
Digital innovation and environmental regulations influence new developments
Consolidated competitive landscape dominated by German brands
PROSPECTS AND OPPORTUNITIES
Sustainability to influence future development of premium and luxury cars
Luxury carmakers set to launch eco-friendly models with advanced features
Advanced connectivity and smart technologies to be further explored despite local hesitancy about autonomous driving
CATEGORY DATA
Table 22 Sales of Premium and Luxury Cars: Value 2020-2025
Table 23 Sales of Premium and Luxury Cars: % Value Growth 2020-2025
Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2020-2024
Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2021-2024
Table 26 Forecast Sales of Premium and Luxury Cars: Value 2025-2030
Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PERSONAL LUXURY IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Designer apparel and footwear (ready-to-wear)
Luxury eyewear
Luxury jewellery
Luxury leather goods
Luxury wearables electronics
Luxury timepieces
Luxury writing instruments and stationery
Super premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
Sustainability to influence product development through innovation
Adoption of advanced technology as part of transparent and ethical practices
Luxury department stores and e-commerce to remain major channels
CATEGORY DATA
Table 28 Sales of Personal Luxury by Category: Value 2020-2025
Table 29 Sales of Personal Luxury by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Personal Luxury: % Value 2020-2024
Table 31 LBN Brand Shares of Personal Luxury: % Value 2021-2024
Table 32 Distribution of Personal Luxury by Format: % Value 2020-2025
Table 33 Forecast Sales of Personal Luxury by Category: Value 2025-2030
Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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