
Kenya Wine
Description
Wine in Kenya
Wine in Kenya is experiencing robust growth driven by the country’s expanding middle class who have an increasing appreciation for wine. This expansion is predominantly fuelled by increased consumer awareness, which in turn is a result of concerted efforts by local wine manufacturers and importers to educate their clientele. Through extensive brand activations, consumers are learning about the diversity of wine products and how to pair them effectively with various cuisines.
Euromonitor International's Wine in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
25 Pages
- Wine in Kenya
- Euromonitor International
- June 2024
- List Of Contents And Tables
- WINE IN KENYA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Italian producers target Kenya’s emerging taste for wine
- French wine producers pinpoint Kenya’s burgeoning wine category
- Local producers face stiff competition amid rising demand for wine
- PROSPECTS AND OPPORTUNITIES
- Improving lifestyles continue to drive sales growth in wine
- Heavy taxation to push up prices
- On-trade expansion to foster wine appreciation and knowledge
- CATEGORY DATA
- Table 1 Sales of Wine by Category: Total Volume 2018-2023
- Table 2 Sales of Wine by Category: Total Value 2018-2023
- Table 3 Sales of Wine by Category: % Total Volume Growth 2018-2023
- Table 4 Sales of Wine by Category: % Total Value Growth 2018-2023
- Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
- Table 6 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
- Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
- Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
- Table 9 Forecast Sales of Wine by Category: Total Volume 2023-2028
- Table 10 Forecast Sales of Wine by Category: Total Value 2023-2028
- Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
- Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
- ALCOHOLIC DRINKS IN KENYA
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving.
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- TAXATION AND DUTY LEVIES
- Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Kenya Breweries launches ‘Tusker Ndimu’ and ‘Pilsner Mfalme’.
- Bila Shaka enters craft beer market with the launch of Capitan Lager
- KBL Launches a New Smirnoff Variant ‘Pineapple Punch’
- KWAL rebrands Kibao Vodka as it targets a new generation of customers
- Outlook
- MARKET INDICATORS
- Table 13 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
- MARKET DATA
- Table 14 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
- Table 15 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
- Table 16 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
- Table 17 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
- Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
- Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
- Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
- Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
- Table 22 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
- Table 23 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
- Table 24 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
- Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
- Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
- Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
- Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 2 Research Sources
Pricing
Currency Rates
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