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Kazakhstan Fragrances

Publisher Euromonitor International
Published Apr 29, 2024
Length 21 Pages
SKU # EP18778119

Description

Kazakhstan Fragrances


Fragrances in Kazakhstan witnessed a shift towards premium fragrances in 2023. This product area experienced the fastest growth in both volume and value terms during the year. This trend can be attributed to several factors, including a younger, aspirational population with rising disposable incomes. Additionally, affluent consumers have been less impacted by inflation, allowing them to indulge in luxury purchases like premium fragrances. The growing influence of social media also plays a role,...

Euromonitor International's Fragrances in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Fragrances in Kazakhstan
Euromonitor International
April 2024
List Of Contents And Tables
FRAGRANCES IN KAZAKHSTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
The rise of premium fragrances
The budding allure of unisex fragrances
Mary Kay reigns supreme in mass fragrances and premium powerhouses make bold moves
PROSPECTS AND OPPORTUNITIES
Buoyant performance for fragrances lies ahead
The rise of influencer marketing and celebrity endorsements
Premium fragrances set to gain further share
CATEGORY DATA
Table 1 Sales of Fragrances by Category: Value 2018-2023
Table 2 Sales of Fragrances by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Fragrances: % Value 2019-2023
Table 4 LBN Brand Shares of Fragrances: % Value 2020-2023
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
Table 7 Forecast Sales of Fragrances by Category: Value 2023-2028
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN KAZAKHSTAN
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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