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Jewellery in South Africa

Publisher Euromonitor International
Published Jun 04, 2025
Length 18 Pages
SKU # EP20081033

Description

In 2024, fine jewellery in South Africa experienced a slowdown due to the challenging economic environment. However, tourists are typically a key consumer group for fine jewellery, as prices tend to be relatively cheaper compared to European markets. Local players, such as Browns, utilise storytelling to market their brands, emphasising the traceability of their diamonds and offering investment programmes. Browns is regarded as a luxury brand in South Africa and has built a strong reputation ove...

Euromonitor International's Jewelleryin South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Costume Jewellery, Fine Jewellery.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jewellery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

18 Pages
Jewellery in South Africa
Euromonitor International
June 2025
List Of Contents And Tables
JEWELLERY IN SOUTH AFRICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Tourism boosts the sales of fine jewellery brands in South Africa
Lab-grown diamonds gain popularity as consumers appreciate affordable options
Affordability drives consumers to choose smaller retailers for jewellery
PROSPECTS AND OPPORTUNITIES
Affordable alternatives are expected to gain ground across the forecast period
Shein and Temu are set to remain a growing challenge for local brands
South Africa is set to remain an established market for buying luxury jewellery
CATEGORY DATA
Table 1 Sales of Jewellery by Category: Volume 2019-2024
Table 2 Sales of Jewellery by Category: Value 2019-2024
Table 3 Sales of Jewellery by Category: % Volume Growth 2019-2024
Table 4 Sales of Jewellery by Category: % Value Growth 2019-2024
Table 5 Sales of Costume Jewellery by Type: % Value 2019-2024
Table 6 Sales of Fine Jewellery by Type: % Value 2019-2024
Table 7 Sales of Fine Jewellery by Collection: % Value 2019-2024
Table 8 Sales of Fine Jewellery by Metal: % Value 2019-2024
Table 9 NBO Company Shares of Jewellery: % Value 2020-2024
Table 10 LBN Brand Shares of Jewellery: % Value 2021-2024
Table 11 Distribution of Jewellery by Format: % Value 2019-2024
Table 12 Forecast Sales of Jewellery by Category: Volume 2024-2029
Table 13 Forecast Sales of Jewellery by Category: Value 2024-2029
Table 14 Forecast Sales of Jewellery by Category: % Volume Growth 2024-2029
Table 15 Forecast Sales of Jewellery by Category: % Value Growth 2024-2029
PERSONAL ACCESSORIES IN SOUTH AFRICA
EXECUTIVE SUMMARY
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 16 Sales of Personal Accessories by Category: Volume 2019-2024
Table 17 Sales of Personal Accessories by Category: Value 2019-2024
Table 18 Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 19 Sales of Personal Accessories by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Personal Accessories: % Value 2020-2024
Table 21 LBN Brand Shares of Personal Accessories: % Value 2021-2024
Table 22 Distribution of Personal Accessories by Format: % Value 2019-2024
Table 23 Forecast Sales of Personal Accessories by Category: Volume 2024-2029
Table 24 Forecast Sales of Personal Accessories by Category: Value 2024-2029
Table 25 Forecast Sales of Personal Accessories by Category: % Volume Growth 2024-2029
Table 26 Forecast Sales of Personal Accessories by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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