Report cover image

Jeans in the United Kingdom

Publisher Euromonitor International
Published Dec 23, 2025
Length 23 Pages
SKU # EP20680641

Description

Jeans in the UK exhibited a polarised trend in 2025, with growth at both ends of the price spectrum. Economy jeans remained the largest segment, driven by budget-conscious shoppers, while super premium jeans also recorded solid value growth, supported by discerning consumers embracing premium denim. The category is also focused on sustainability, style innovation, and enhanced shopping experiences.

Euromonitor International's Jeans in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Jeans in the United Kingdom
Euromonitor International
December 2025
List Of Contents And Tables
JEANS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Polarised growth, premium appeal, and a sustainable future
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Economy jeans drive sales with high-street brands offering affordable denim with inclusive sizing
Higher-end brands appeal with sustainable and stylish options
Sustainability shapes consumer behaviour and product development
CHART 2 Analyst Insight
WHAT’S NEXT?
The circular economy’s rise can influence future development of jeans in the UK
Navigating post-Brexit trade and leveraging global supply chain opportunities
Further exploration of sustainable and innovative materials as part of new development
COMPETITIVE LANDSCAPE
Niche players challenge established brands with affordable options
Brands look to offer affordable but stylish jeans for wider reach
CHART 3 Affordable Jeans See Positive Sales Momentum
CHANNELS
Retail offline dominates jeans distribution with focus on in-store fit
E-commerce plays influential role despite offline dominance
PRODUCTS
Sustainability and Generation Z preferences drive design innovation
CHART 4 Generation Z Continues to Impact Product Design Promoting Relaxed Denim Styles
Nudie Jeans revolutionises retail with sustainable concept
CHART 5 Sustainable Brand Nudie Jeans Expands Store Footprint
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Analyst Insight
CHART 8 Nobody's Child eBay Collaboration
CHART 9 Aligne x Elizabeth Day: Creative Collaborations Prove Successful for Challengers
CHART 10 Amazon Haul Feature Launches in the UK
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in the United Kingdom 2025
CHART 13 Key Insights on Consumers in the United Kingdom 2025
CHART 14 Consumer Landscape in the United Kingdom 2025
APPAREL AND FOOTWEAR IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Navigating polarised growth amidst economic challenges
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Macroeconomic pressure impacts consumer spending habits
Market polarisation drives diverging consumer values
Resale platforms gain popularity among UK consumers
WHAT’S NEXT?
Consumers set to drive sustainable and tech-enhanced shopping experience
Sportswear predicted to record further strong growth
Technological integration and sustainability to shape industry
COMPETITIVE LANDSCAPE
Asda Stores strengthens lead of fragmented landscape with private label line
Topshop relaunches with new strategy, fuelling growth
Emerging brands focus on niche strategies and community engagement
CHANNELS
Retail offline remains crucial despite e-commerce growth
Retail e-commerce drives sales with convenience and competitive pricing
PRODUCTS
Amazon Haul responds to demand for affordable but fashionable pieces
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us