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Jeans in South Korea

Publisher Euromonitor International
Published Jan 21, 2026
Length 23 Pages
SKU # EP20807575

Description

Jeans in South Korea demonstrated a positive trend in 2025, with a retail value growth rate of 4% to reach KRW2,444 billion. This growth was driven by factors such as changing consumer preferences and the strategies employed by brands to engage with younger consumers. Demand is expected to continue growing over the next five years. Brands should focus on innovative marketing strategies, leveraging pop culture influences and digital content to stay relevant and emotionally resonant with Generatio...

Euromonitor International's Jeans in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Jeans in South Korea
Euromonitor International
January 2026
List Of Contents And Tables
JEANS IN SOUTH KOREA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Pop culture and digital engagement propel jeans in South Korea to continued growth
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Guess leverages K-pop to refresh brand image and target Generation Z
CHART 2 Guess Selected Popular K-Pop Group NMIXX as its New Ambassador for Asia
Agile product planning fuels growth in economy jeans
CHART 3 Musinsa Standard – Fast Fashion, Faster Denim Planning
Emerging brands drive innovation with experimental denim
CHART 4 Denim as a Sensitive, Transformative Fabric
WHAT’S NEXT?
Redefining denim: How consumer preferences and brand innovation will drive sales
CHART 5 Analyst Insight
Economy jeans to gain further traction with improved quality and affordability
Functional fabrics to reshape Korean denim for longer summers
COMPETITIVE LANDSCAPE
Frl Korea Co Ltd leads fragmented competitive landscape with Uniqlo
CHANNELS
Offline apparel specialists lead distribution but omnichannel strategy is important
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Performance Meets Fashion – The Rise of Recovery Shoes and Low-Profile Sneakers
CHART 8 Climate-Responsive Seasonless Apparel
CHART 9 Department Stores Leverage Circular Fashion with Resale Programmes
CHART 10 Analyst Insight
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in South Korea 2025
CHART 13 Key Insights on Consumers in South Korea 2025
CHART 14 Consumer Landscape in South Korea 2025
APPAREL AND FOOTWEAR IN SOUTH KOREA
EXECUTIVE SUMMARY
Versatility, comfort, and sustainability are key trends shaping South Korea's evolving apparel and footwear industry
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Versatile pieces drive sales as traditional norms erode
Climate-responsive designs gain traction
Resale and rental trends reshape retail channel mix
WHAT’S NEXT?
Versatility, sustainability, and agility to influence future development of apparel and footwear
Navigating seasonless style and shifting categories
Sustainability and technology to help shape the future of sales
COMPETITIVE LANDSCAPE
Uniqlo strengthens lead of highly fragmented competitive landscape
Emerging brands and collaborations drive innovation
CHANNELS
Offline channels lead distribution via specialists but online sales continue to grow
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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