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Jeans in Poland

Publisher Euromonitor International
Published Jan 20, 2026
Length 26 Pages
SKU # EP20807733

Description

Jeans in Poland demonstrated resilience in 2025, with retail value sales rising by 6% in current terms to reach PLN5.7 billion. This growth was driven by consumers' preference for durability and comfort, as well as strong incumbents like Reserved and H&M, which emphasised fit and quality perceptions. Jeans is expected to maintain value growth in the forecast period. As the category continues to evolve, incumbents are expected to maintain their lead by offering basics with good quality, innovatin...

Euromonitor International's Jeans in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Jeans in Poland
Euromonitor International
January 2026
List Of Contents And Tables
JEANS IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Jeans thrives on durability, comfort, and sustainability, driving solid growth
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Consumers prioritise comfort and quality in jeans
Standard jeans leads, but premium jeans sees a stronger increase
The rise of second-hand heritage brands impacts primary sales
CHART 2 Venus as a Jeans Builds a Resale Niche Around Vintage Denim
WHAT’S NEXT?
Incumbents will offer quality basics to counter fast fashion challengers
Comfort and personalisation expected to drive demand for hybrid styles
Stable supply chains will support sustainable denim production
COMPETITIVE LANDSCAPE
Leaders maintain their positions through a focus on quality and comfort
Incumbent brands drive innovation with a focus on quality and comfort
CHART 3 Reserved Highlights Different Fits For Children’s Denim In 2025
CHANNELS
Offline retailers lead the distribution of jeans, but online sales rise
CHART 4 Analyst Insight
PRODUCTS
Supplier innovation improves comfort and seasonality in jeans
CHART 5 Levi’s Launches Linen+ Denim Collection for Summer 2025 in Poland
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 VRG Partners with VIVE Profit on Circular Fashion
CHART 8 Pepco and CCC Cut Unprofitable Areas to Protect Margins from Supply Chain Pressures
CHART 9 Analyst Insight
CHART 10 Reserved Partners with a Niche Café Brand to Host Back-to-Office Pop-Up
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Poland 2025
CHART 13 Key Insights on Consumers in Poland 2025
CHART 14 Consumer Landscape in Poland 2025
APPAREL AND FOOTWEAR IN POLAND
EXECUTIVE SUMMARY
Apparel and footwear shows resilience, driven by comfort, originality, and sustainability
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Economic factors contribute to growth, with sportswear seeing dynamism
Resale and rental trend gains traction among young consumers
Tariffs and supply chain pressures reshape the landscape
WHAT’S NEXT?
Consumers will drive growth in apparel and footwear through “smart mixing”
Largest category to remain apparel, but desire for comfort to drive growth for sportswear
Technology and sustainability to shape future growth
COMPETITIVE LANDSCAPE
LPP and Pepco drive share growth through innovative strategies
Polarisation and brand adaption in apparel and footwear in Poland
Strategic moves and emerging opportunities
CHANNELS
Offline retail channels lead with innovative retail concepts
Retail e-commerce grows steadily, with an increasing online share
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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