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Jeans in Japan

Publisher Euromonitor International
Published Jan 22, 2026
Length 24 Pages
SKU # EP20807490

Description

Jeans in Japan experienced continued retail value growth momentum in 2025, driven by market polarisation, and evolving lifestyle needs. The rebound in inbound travel boosted demand for high-quality, culturally rooted Japanese denim, while the casualisation of workwear expanded the occasions for wearing jeans. As a result, premium brands focused on delivering value beyond price by emphasising artisanal craftsmanship, heritage storytelling, and immersive brand experiences. With a forecast CAGR of...

Euromonitor International's Jeans in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Jeans in Japan
Euromonitor International
January 2026
List Of Contents And Tables
JEANS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Inbound travel, craftsmanship, and casualisation drive sustained growth for jeans
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Market polarisation impacts the growth of jeans in 2025
CHART 2 Levi’s Opens Flagship Store in Nagoya Featuring Tailor Shop
Japanese denim blends heritage with experiential tourism
CHART 3 Okayama Prefecture: Japan’s Denim Capital Embraces Tourism in 2025
Denim takes its place in professional wardrobes
CHART 4 AOKI Expands into Office-Ready Denim with its MeWORK Women’s Line in 2025
WHAT’S NEXT?
Made-in-Japan denim set to contribute to growth
Premium jeans will maintain its dominance, but market polarisation will remain evident
Sustainability and customisation to shape the future of denim
CHART 5 Analyst Insight
COMPETITIVE LANDSCAPE
Itochu and Fast Retailing lead jeans with legacy brands
LVMH and Daidoh expand their presence in jeans through strategic acquisitions
CHANNELS
Offline retail dominates jeans due to the importance of fit, and the in-store experience
Social commerce platform TikTok Shop set to drive continued growth for retail e-commerce
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Nike's New Collection Introduced for the World Athletics Championships
CHART 8 Onitsuka Tiger Captures Global Attention with Flagship Store
CHART 9 Yellow Uniqlo Promotes UV Protection Through Transit Hubs
CHART 10 Analyst Insight
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Japan 2025
CHART 13 Key Insights on Consumers in Japan 2025
CHART 14 Consumer Landscape in Japan 2025
APPAREL AND FOOTWEAR IN JAPAN
EXECUTIVE SUMMARY
Inbound tourism, tech innovation, and experiential retail drive growth in apparel and footwear
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Tourism, functional products, and sports events fuel growth despite challenges
Apparel dominates, but footwear and sportswear see greater dynamism
Inbound tourism drives growth, with Onitsuka Tiger a standout brand
Tech innovation drives growth in functional fashion to address warmer summers
WHAT’S NEXT?
Growth set to continue, with collaborations an important driving force
Functionality, sustainable practices and changing culture likely to impact growth
COMPETITIVE LANDSCAPE
Fast Retailing and Shimamura lead through wide distribution and strong brand recognition
LVMH-backed investment firm acquires Kapital, signalling shift towards niche Japanese labels
CHANNELS
Offline retail remains dominant as many consumers prefer to try before buying
TikTok Shop set to accelerate growth in retail e-commerce
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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