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Jeans in India

Publisher Euromonitor International
Published Jan 06, 2026
Length 23 Pages
SKU # EP20711531

Description

Jeans in India experienced significant retail value growth in 2025, driven by robust economic conditions and rising disposable incomes, resulting in consumer expenditure on jeans reaching INR329.0 billion. The adoption of AI-driven predictive analytics revolutionised retail operations, enabling brands to forecast demand more accurately and reduce overstock. As sales continue to grow, with consumer expenditure on jeans forecast to reach INR471.3 billion by 2030, brands that focus on premiumisatio...

Euromonitor International's Jeans in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Jeans in India
Euromonitor International
January 2026
List Of Contents And Tables
JEANS IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales of jeans surge, fuelled by economic boom and AI innovation
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Predictive AI transforms inventory management and helps boost sales
CHART 2 AI-Powered Predictive Analytics Revolutionise Fashion Retail to Cut Overstock
The largest category, standard jeans, drives growth
WHAT’S NEXT?
Rising incomes and demand for fashionable denim will ensure continued solid growth
More brands expected to adopt AI and sustainable practices to drive growth
D2C brands and influencer collaborations set to reshape consumer engagement
COMPETITIVE LANDSCAPE
Trent and Levi Strauss maintain their lead through innovation
D2C challengers and incumbents drive innovation and growth
CHART 3 Incumbents and D2C Challengers Drive Innovation and Growth in Jeans
CHANNELS
Offline retail dominates jeans through experiential shopping
Retail e-commerce plays an increasingly significant role in jeans
D2C brands and influencer collaborations reshape consumer engagement
CHART 4 Analyst Insight
PRODUCTS
Sustainable innovations gain traction in jeans, such as Indigotex’s indigo-dyed wool denim
CHART 5 Indigotex Leads Sustainable Innovation in Indigo-Dyed Wool Denim
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Mass Affordability and Premium Innovation Both Contribute to Value Growth in 2025
CHART 8 Bangladesh Ban Spurs Shift to Domestic Sourcing in Indian Apparel Supply Chain
CHART 9 Analyst Insight
CHART 10 NewMe’s Digital-First Fashion and Celebrity Tie-Ups Fuel Generation Z Engagement
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in India 2025
CHART 13 Key Insights on Consumers in India 2025
CHART 14 Consumer Landscape in India 2025
APPAREL AND FOOTWEAR IN INDIA
EXECUTIVE SUMMARY
Apparel and footwear sees growth, with polarisation and the rise of digital channels evident
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Polarisation drives dual strategies in apparel and footwear
Tariffs and supply chain disruptions challenge retailers
Apparel maintains the highest sales, but sportswear sees the fastest growth
WHAT’S NEXT?
Rising incomes, digital transformation, and localisation set to contribute to growth
Growth in sportswear to be supported by the health and comfort trends and local production
Fast fashion, premiumisation, and sustainability expected to shape the future
COMPETITIVE LANDSCAPE
Incumbents maintain their leading positions while D2C brands reshape the dynamics
Innovative product launches and strategic partnerships
New entrants and strategic partnerships expected to impact the competitive landscape
CHANNELS
Offline retail remains dominant despite e-commerce growth
Retail e-commerce drives growth, with this trend set to continue
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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