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Jeans in the Czech Republic

Publisher Euromonitor International
Published Jan 16, 2026
Length 24 Pages
SKU # EP20773015

Description

Jeans in the Czech Republic demonstrated retail current value growth of 3% in 2025 to reach CZK6.8 billion . Key drivers included the adoption of sustainable materials, customisation options, and the omnichannel presence of brands. Retail sales are forecast to continue growing at a CAGR of 3% to reach CZK7.8 billion in 2030. However, the category faces challenges from the growing popularity of resale platforms and outlet stores offering significant discounts on global brands.

Euromonitor International's Jeans in Czech Republic report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Jeans in the Czech Republic
Euromonitor International
January 2026
List Of Contents And Tables
JEANS IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2025 DEVELOPMENTS
Jeans maintains value growth due to sustainability and customisation, despite challenges
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Sustainable production practices gain traction even among budget-friendly brands
CHART 2 Production is Shifting Towards More Sustainable Practices
Market polarisation squeezes standard jeans brands
CHART 3 Promotional Events Remain Hugely Popular
Resale platforms limit growth opportunities for the primary market
CHART 4 Growing Popularity of Second-Hand Platforms Limits the Growth Of Jeans
WHAT’S NEXT?
Sustainable production practices and customisation to drive future growth
Economy jeans will continue to account for the highest sales
Second-hand trend to pose a challenge to new jeans, while customisation will be important
CHART 5 Analyst Insight
COMPETITIVE LANDSCAPE
LPP and H&M maintain their lead through a range of price points and sustainable offerings
New product launches drive innovation, with opportunities for further growth
CHANNELS
Omnichannel retailing drives sales of jeans through multiple channels
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Strong Promotional Events Drive Retail Value Sales
CHART 8 Sustainability Trend Offers Opportunities and Challenges
CHART 9 Resale and Rental Limits the Growth of Apparel and Footwear
CHART 10 Analyst Insight
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in the Czech Republic 2025
CHART 13 Key Insights on Consumers in the Czech Republic 2025
CHART 14 Consumer Landscape in the Czech Republic 2025
APPAREL AND FOOTWEAR IN THE CZECH REPUBLIC
EXECUTIVE SUMMARY
Economic factors drive growth in 2025, while sustainability shapes sales
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Positive retail results and growing market polarisation
Apparel dominates sales, driven by consumer preference and the wider range of products
Sustainability and resale trends shape consumer behaviour
Resale and rental trend limits growth of primary sales
WHAT’S NEXT?
Apparel will remain dominant, but sportswear expected to gain traction
AI to revolutionise apparel and footwear, offering enhanced experiences and efficiency
Regulatory changes, affordability and sustainability to shape the future
COMPETITIVE LANDSCAPE
LPP and Pepco maintain their lead despite new entrants
New entrants underscore the resilience and appeal of apparel and footwear
Emerging trends and opportunities in a changing landscape
CHANNELS
Bricks-and-mortar stores remain irreplaceable for many Czech consumers
Retail e-commerce drives growth, with a rising share of online sales
Partnerships to impact the distribution landscape in apparel and footwear
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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