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Jeans in China

Publisher Euromonitor International
Published Dec 26, 2025
Length 22 Pages
SKU # EP20680408

Description

Jeans in China in 2025 is characterised by a shift towards durable and versatile staples, driven by economic pressures and nostalgia-fuelled trends. With disposable incomes and consumer expenditure on overall apparel rising, premium jeans is experiencing the fastest growth. Retail e-commerce, propelled by livestreaming and algorithm-driven discovery, remains the leading sales channel, making seamless mobile experiences crucial. Digital-native brands are gaining traction with personalised, gender...

Euromonitor International's Jeans in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Jeans in China
Euromonitor International
December 2025
List Of Contents And Tables
JEANS IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Nostalgia, durability, and digital drive growth in jeans in China
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Consumers prioritise durability and nostalgic styles
CHART 2 Analyst Insight
Standard jeans leads as these are staple apparel
WHAT’S NEXT?
Growth will be driven by super premium jeans, sales by standard jeans
Jeans will be shaped by nostalgia and functionality
The importance of retail e-commerce in jeans
COMPETITIVE LANDSCAPE
Digital-native brands gain traction, but Levi’s holds strong
Polarisation, with both value-focused and premium brands performing well
CHART 3 Luxury and Value-Focused Players Illustrate Divergent Strategies
Emerging brands disrupt market with innovative strategies
CHART 4 Simple Pieces Disrupts Jeans by Championing Minimalist Design and Inclusive Sizing
CHANNELS
Retail e-commerce leads jeans with enhanced mobile experiences
Offline sales remain important for fit and touch
PRODUCTS
ICICLE's sustainable and inclusive designs drive innovation in jeans
CHART 5 ICICLE's Denim Line Embodies the Convergence of Sustainability and Thoughtful Design
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Descente Tap Into the More Professional Outdoor Segment
CHART 8 Anta’s Store Uses High-Tech to Improve the Customer Shopping Experience
CHART 9 Interest-Based E-Commerce is a Challenger to Tmall
CHART 10 Analyst Insight
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in China 2025
CHART 13 Key Insights on Consumers in China 2025
CHART 14 Consumer Landscape in China 2025
APPAREL AND FOOTWEAR IN CHINA
EXECUTIVE SUMMARY
Apparel and footwear navigates consumer comfort, sportswear boom, and digital retail
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Growth is driven by economic conditions, rational purchases, and technological innovation
Sportswear drives growth in apparel and footwear through innovation
Market polarisation affects value growth
WHAT’S NEXT?
Rising incomes, DTC strategies, and sustainability expected to drive growth
Functional and athletic apparel set to gain further popularity among women
Niche brands to drive growth in footwear through innovation
COMPETITIVE LANDSCAPE
Anta's multi-category coverage, brand strategy, and distribution extend its leading position
In a stable environment, opportunities for enhancing products and marketing
CHANNELS
Interest-based e-commerce platform Douyin takes share from Tmall
Quick commerce gains traction with 30-minute delivery
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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