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Jeans in Australia

Publisher Euromonitor International
Published Dec 08, 2025
Length 24 Pages
SKU # EP20676810

Description

Jeans in Australia demonstrated resilience in 2025, with 2% growth in retail volume terms to reach 25.3 million units and a 3% increase in retail value sales to AUD2.1 billion, indicating a cautious consumer spending environment. Despite economic volatility and supply chain disruptions, local manufacturing and sustainability trends drove sales for brands like Nobody. The category is expected to continue growing, driven by increasing demand for eco-friendly materials and sustainable practices, wi...

Euromonitor International's Jeans in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Jeans in Australia
Euromonitor International
December 2025
List Of Contents And Tables
JEANS IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Jeans in Australia: Navigating growth and sustainability
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Despite improving disposable incomes, consumers of jeans remain cautious
Standard jeans is largest value segment but economy jeans is most dynamic
Local manufacturing mitigates global supply chain issues for Australian denim brand
CHART 2 Nobody Focuses on Domestic Manufacturing to Drive Sales
WHAT’S NEXT?
Sustainability to drive future sales, driven by younger Australians
CHART 3 Analyst Insight
Economy jeans to lead growth and remain the most popular value segment
Technological innovation and domestic manufacturing to shape future
COMPETITIVE LANDSCAPE
Leading brands maintain share through innovation and sustainability
Sustainable product launches drive innovation and growth
CHANNELS
E-commerce and specialists continue to drive distribution
Emerging retail concepts to shape future sales
AI and tech innovation can help reshape retail channels
CHART 4 AFC and Epson Australia Develop First AI-Driven Smart Factory
PRODUCTS
Sustainable innovation drives Outland Denim's success
CHART 5 Outland Denim Leader in Ethical and Eco-Conscious Denim
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Jeanswest Closes All 90 Stores in 2025
CHART 8 Analyst Insight
CHART 9 THE ICONIC Introduces AI-Powered Virtual Try-On
CHART 10 Samsara Partners with lululemon to Launch Enzymatically Recycled Performance Apparel
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Australia 2025
CHART 13 Key Insights on Consumers in Australia 2025
CHART 14 Consumer Landscape in Australia 2025
APPAREL AND FOOTWEAR IN AUSTRALIA
EXECUTIVE SUMMARY
Modest growth amidst economic pressures and shifting consumer values
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Market polarisation drives value sales growth in Australia
Jeanswest closes stores as mid-priced brands struggle
Sustainability and technology drive industry forward
WHAT’S NEXT?
Consumers to drive polarisation and sustainability in apparel and footwear
Sportswear to remain dynamic performer, driven by functionality and sustainability
COMPETITIVE LANDSCAPE
Nike and adidas lead through innovation and brand equity
Emergence of niche brands adapting to specific consumer segments
Australian Fashion Council invests in innovative partnership with Epson
CHANNELS
Retail e-commerce leads distribution as consumers seek convenience
AI-driven innovations elevate online shopping experience
PRODUCTS
Sustainability and inclusivity drive product innovation
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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