
Japan Alcoholic Drinks
Description
Alcoholic Drinks in Japan
In 2023, total volume sales of alcoholic drinks in Japan saw a slight decline. However, performances differed widely across the two different channels. The on-trade channel demonstrated a second year of robust rebound as Japan began to move past the COVID-19 pandemic. In May 2023, COVID-19 was reclassified to level five by the government, the same as seasonal influenza, which significantly altered how the disease was managed, and perceived socially. This reclassification meant that the governmen...
Euromonitor International's Alcoholic Drinks in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
79 Pages
- Alcoholic Drinks in Japan
- Euromonitor International
- June 2024
- List Of Contents And Tables
- ALCOHOLIC DRINKS IN JAPAN
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- Summary 1 Number of On-trade Establishments by Type 2017-2023
- TAXATION AND DUTY LEVIES
- Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
- MARKET DATA
- Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
- Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
- Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
- Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
- Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
- Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
- Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
- Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
- Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
- Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
- Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
- Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
- Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
- Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
- Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 3 Research Sources
- BEER IN JAPAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Total volumes show a slight decline, but performances differ across price platforms due to tax regulation change
- Asahi leads, while Suntory gains share with a new product launch
- Diversification of beer
- PROSPECTS AND OPPORTUNITIES
- Major players to focus on “beer”
- Players likely to offer experiences
- Non alcoholic beer has further potential as it matches the health trend
- CATEGORY BACKGROUND
- Lager price band methodology
- Summary 4 Lager by Price Band 2023
- Table 17 Number of Breweries 2018-2023
- CATEGORY DATA
- Table 18 Sales of Beer by Category: Total Volume 2018-2023
- Table 19 Sales of Beer by Category: Total Value 2018-2023
- Table 20 Sales of Beer by Category: % Total Volume Growth 2018-2023
- Table 21 Sales of Beer by Category: % Total Value Growth 2018-2023
- Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
- Table 23 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
- Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
- Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
- Table 26 Sales of Beer by Craft vs Standard 2018-2023
- Table 27 GBO Company Shares of Beer: % Total Volume 2019-2023
- Table 28 NBO Company Shares of Beer: % Total Volume 2019-2023
- Table 29 LBN Brand Shares of Beer: % Total Volume 2020-2023
- Table 30 Forecast Sales of Beer by Category: Total Volume 2023-2028
- Table 31 Forecast Sales of Beer by Category: Total Value 2023-2028
- Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
- Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
- WINE IN JAPAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Price increases impact off-trade purchases of wine
- Wine rebounds strongly on-trade, but is not yet at the pre-pandemic level
- Suntory pushes Nihon (Japanese) wine
- PROSPECTS AND OPPORTUNITIES
- A need to capture new consumers
- Strengthening sales of sake to inbound tourists
- Non alcoholic and low alcohol wine have further potential for growth
- CATEGORY DATA
- Table 34 Sales of Wine by Category: Total Volume 2018-2023
- Table 35 Sales of Wine by Category: Total Value 2018-2023
- Table 36 Sales of Wine by Category: % Total Volume Growth 2018-2023
- Table 37 Sales of Wine by Category: % Total Value Growth 2018-2023
- Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
- Table 39 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
- Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
- Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
- Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023
- Table 43 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2018-2023
- Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023
- Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023
- Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
- Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
- Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023
- Table 49 GBO Company Shares of Champagne: % Total Volume 2019-2023
- Table 50 NBO Company Shares of Champagne: % Total Volume 2019-2023
- Table 51 LBN Brand Shares of Champagne: % Total Volume 2020-2023
- Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
- Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
- Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023
- Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
- Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
- Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023
- Table 58 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
- Table 59 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
- Table 60 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023
- Table 61 Forecast Sales of Wine by Category: Total Volume 2023-2028
- Table 62 Forecast Sales of Wine by Category: Total Value 2023-2028
- Table 63 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
- Table 64 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
- SPIRITS IN JAPAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- On-trade demand for whiskies rebounds, while off-trade consumption is rooted
- Popularity of Japanese whisky continues
- Suntory continues to drive the growth of gin
- PROSPECTS AND OPPORTUNITIES
- Price increases set to continue in 2024
- Shochu needs to attract younger consumers of legal drinking age to end its struggle
- CATEGORY BACKGROUND
- Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
- Summary 5 Benchmark Brands 2023
- CATEGORY DATA
- Table 65 Sales of Spirits by Category: Total Volume 2018-2023
- Table 66 Sales of Spirits by Category: Total Value 2018-2023
- Table 67 Sales of Spirits by Category: % Total Volume Growth 2018-2023
- Table 68 Sales of Spirits by Category: % Total Value Growth 2018-2023
- Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
- Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
- Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
- Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
- Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2018-2023
- Table 74 Sales of White Rum by Price Platform: % Total Volume 2018-2023
- Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2018-2023
- Table 76 Sales of English Gin by Price Platform: % Total Volume 2018-2023
- Table 77 Sales of Vodka by Price Platform: % Total Volume 2018-2023
- Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2018-2023
- Table 79 GBO Company Shares of Spirits: % Total Volume 2019-2023
- Table 80 NBO Company Shares of Spirits: % Total Volume 2019-2023
- Table 81 LBN Brand Shares of Spirits: % Total Volume 2020-2023
- Table 82 Forecast Sales of Spirits by Category: Total Volume 2023-2028
- Table 83 Forecast Sales of Spirits by Category: Total Value 2023-2028
- Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
- Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
- CIDER/PERRY IN JAPAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- On-trade sales continue to show strong recovery as lifestyles normalise
- Nikka continues to lead cider/perry and sees brand renewal
- PROSPECTS AND OPPORTUNITIES
- Acknowledgement from consumers remains an issue
- A good match with the low alcohol trend
- Craft cider/perry trend to continue
- CATEGORY DATA
- Table 86 Sales of Cider/Perry: Total Volume 2018-2023
- Table 87 Sales of Cider/Perry: Total Value 2018-2023
- Table 88 Sales of Cider/Perry: % Total Volume Growth 2018-2023
- Table 89 Sales of Cider/Perry: % Total Value Growth 2018-2023
- Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
- Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
- Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
- Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
- Table 94 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
- Table 95 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
- Table 96 LBN Brand Shares of Cider/Perry: % Total Volume 2020-2023
- Table 97 Forecast Sales of Cider/Perry: Total Volume 2023-2028
- Table 98 Forecast Sales of Cider/Perry: Total Value 2023-2028
- Table 99 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
- Table 100 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
- RTDS IN JAPAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Positive performance for RTDs, driven by sugar-free trend
- Suntory continues to lead RTDs, and sees new product launches
- Non alcoholic RTDs continues to grow
- PROSPECTS AND OPPORTUNITIES
- RTDs expected to grow thanks to the wide product variety available
- Labelling the amount of pure alcohol may push a shift to lower alcohol products
- Premiumisation will be key for value growth
- CATEGORY DATA
- Table 101 Sales of RTDs by Category: Total Volume 2018-2023
- Table 102 Sales of RTDs by Category: Total Value 2018-2023
- Table 103 Sales of RTDs by Category: % Total Volume Growth 2018-2023
- Table 104 Sales of RTDs by Category: % Total Value Growth 2018-2023
- Table 105 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
- Table 106 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
- Table 107 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
- Table 108 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
- Table 109 GBO Company Shares of RTDs: % Total Volume 2019-2023
- Table 110 NBO Company Shares of RTDs: % Total Volume 2019-2023
- Table 111 LBN Brand Shares of RTDs: % Total Volume 2020-2023
- Table 112 Forecast Sales of RTDs by Category: Total Volume 2023-2028
- Table 113 Forecast Sales of RTDs by Category: Total Value 2023-2028
- Table 114 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
- Table 115 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.