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Ice Cream in Morocco

Publisher Euromonitor International
Published Jul 15, 2025
Length 25 Pages
SKU # EP20215133

Description

Retail volume sales of ice cream rebounded well in Morocco during 2025, supported by the country’s growing tourism industry. A large proportion of impulse ice-cream consumers are foreign tourists who have flocked to the country, with numbers rising well in the post-pandemic years. Locals are also enjoying more leisure time and are travelling domestically. There is also a strong seasonality to ice cream sales in line with tourism.

Euromonitor International's Ice Cream in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Plant-based Ice Cream, Take-Home Ice Cream, Unpackaged Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ice Cream market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Ice Cream in Morocco
Euromonitor International
July 2025
List Of Contents And Tables
ICE CREAM IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Tourism supports stronger sales of ice cream
Unilever Maghreb SA leads the category
Small local grocers is leading distribution channel
PROSPECTS AND OPPORTUNITIES
Bright outlook for ice cream
Low competition from other snack categories
Ice cream consumption set to rise
CATEGORY DATA
Table 1 Sales of Ice Cream by Category: Volume 2020-2025
Table 2 Sales of Ice Cream by Category: Value 2020-2025
Table 3 Sales of Ice Cream by Category: % Volume Growth 2020-2025
Table 4 Sales of Ice Cream by Category: % Value Growth 2020-2025
Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
Table 6 Sales of Impulse Ice Cream by Format: % Value 2020-2025
Table 7 NBO Company Shares of Ice Cream: % Value 2021-2025
Table 8 LBN Brand Shares of Ice Cream: % Value 2022-2025
Table 9 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
Table 10 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
Table 11 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
Table 12 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
Table 13 Distribution of Ice Cream by Format: % Value 2020-2025
Table 14 Forecast Sales of Ice Cream by Category: Volume 2025-2030
Table 15 Forecast Sales of Ice Cream by Category: Value 2025-2030
Table 16 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
Table 17 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030
SNACKS IN MOROCCO
EXECUTIVE SUMMARY
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 18 Sales of Snacks by Category: Volume 2020-2025
Table 19 Sales of Snacks by Category: Value 2020-2025
Table 20 Sales of Snacks by Category: % Volume Growth 2020-2025
Table 21 Sales of Snacks by Category: % Value Growth 2020-2025
Table 22 NBO Company Shares of Snacks: % Value 2021-2025
Table 23 LBN Brand Shares of Snacks: % Value 2022-2025
Table 24 Penetration of Private Label by Category: % Value 2020-2025
Table 25 Distribution of Snacks by Format: % Value 2020-2025
Table 26 Forecast Sales of Snacks by Category: Volume 2025-2030
Table 27 Forecast Sales of Snacks by Category: Value 2025-2030
Table 28 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
Table 29 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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