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Ice Cream in Malaysia

Publisher Euromonitor International
Published Jun 30, 2025
Length 22 Pages
SKU # EP20175024

Description

The Malaysian ice cream market continues to evolve and grow in 2025, with a clear trend toward premiumisation. Consumers are increasingly seeking indulgent experiences and brands are responding with more sophisticated flavours and formats. Wall’s, for instance, has expanded its Magnum line to include mini take-home packs featuring rich coatings like Belgian chocolate and almond. These products cater to consumers looking for a luxurious treat that can be enjoyed at home, reflecting a shift from i...

Euromonitor International's Ice Cream in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Plant-based Ice Cream, Take-Home Ice Cream, Unpackaged Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ice Cream market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Ice Cream in Malaysia
Euromonitor International
June 2025
List Of Contents And Tables
ICE CREAM IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Ice cream on the rise but with consumers seeking healthier options
Competition remains consolidated among a few key players
Small local grocers dominate sales but convenience stores and e-commerce making gains
PROSPECTS AND OPPORTUNITIES
Market polarisation should help boost sales
New technology can help support the growth and development of ice cream
Healthy indulgence set to be the key trend in ice cream
CATEGORY DATA
Table 1 Sales of Ice Cream by Category: Volume 2020-2025
Table 2 Sales of Ice Cream by Category: Value 2020-2025
Table 3 Sales of Ice Cream by Category: % Volume Growth 2020-2025
Table 4 Sales of Ice Cream by Category: % Value Growth 2020-2025
Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
Table 6 Sales of Impulse Ice Cream by Format: % Value 2020-2025
Table 7 NBO Company Shares of Ice Cream: % Value 2021-2025
Table 8 LBN Brand Shares of Ice Cream: % Value 2022-2025
Table 9 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
Table 10 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
Table 11 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
Table 12 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
Table 13 Distribution of Ice Cream by Format: % Value 2020-2025
Table 14 Forecast Sales of Ice Cream by Category: Volume 2025-2030
Table 15 Forecast Sales of Ice Cream by Category: Value 2025-2030
Table 16 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
Table 17 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030
SNACKS IN MALAYSIA
EXECUTIVE SUMMARY
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 18 Sales of Snacks by Category: Volume 2020-2025
Table 19 Sales of Snacks by Category: Value 2020-2025
Table 20 Sales of Snacks by Category: % Volume Growth 2020-2025
Table 21 Sales of Snacks by Category: % Value Growth 2020-2025
Table 22 NBO Company Shares of Snacks: % Value 2021-2025
Table 23 LBN Brand Shares of Snacks: % Value 2022-2025
Table 24 Penetration of Private Label by Category: % Value 2020-2025
Table 25 Distribution of Snacks by Format: % Value 2020-2025
Table 26 Forecast Sales of Snacks by Category: Volume 2025-2030
Table 27 Forecast Sales of Snacks by Category: Value 2025-2030
Table 28 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
Table 29 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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