
Hungary Alcoholic Drinks
Description
Alcoholic Drinks in Hungary
A combination of forces shaped the market for alcoholic drinks in Hungary in 2023. People were happy to break free from any COVID-19 related restrictions and live their social lives as they used to be. This was paralleled by the large pent-up demand for tourism/travel and leisure activities, which also directly impacted the market for alcoholic beverages.
Euromonitor International's Alcoholic Drinks in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
A combination of forces shaped the market for alcoholic drinks in Hungary in 2023. People were happy to break free from any COVID-19 related restrictions and live their social lives as they used to be. This was paralleled by the large pent-up demand for tourism/travel and leisure activities, which also directly impacted the market for alcoholic beverages.
Euromonitor International's Alcoholic Drinks in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
75 Pages
- Alcoholic Drinks in Hungary
- Euromonitor International
- June 2024
- List Of Contents And Tables
- ALCOHOLIC DRINKS IN HUNGARY
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2023
- 2023 key trends
- Competitive landscape
- Retailing developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- Summary 1 Number of On-trade Establishments by Type 2017-2023
- TAXATION AND DUTY LEVIES
- Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
- MARKET DATA
- Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
- Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
- Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
- Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
- Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
- Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
- Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
- Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
- Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
- Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
- Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
- Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
- Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
- Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
- Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 3 Research Sources
- BEER IN HUNGARY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Economic hangover – drop in purchasing power reflected in declining beer sales
- Focus on core brands
- Craft breweries – struggling but adapting with innovative solutions to woo customers
- PROSPECTS AND OPPORTUNITIES
- Unit prices keep growing amidst ongoing inflationary pressures
- Mindful drinking: consumer acceptance of non-alcoholic beers keeps increasing
- Expanding the tap: increased space dedicated to craft beer revolution
- CATEGORY BACKGROUND
- Lager price band methodology
- Summary 4 Lager by Price Band 2023
- Table 17 Number of Breweries 2018-2023
- CATEGORY DATA
- Table 18 Sales of Beer by Category: Total Volume 2018-2023
- Table 19 Sales of Beer by Category: Total Value 2018-2023
- Table 20 Sales of Beer by Category: % Total Volume Growth 2018-2023
- Table 21 Sales of Beer by Category: % Total Value Growth 2018-2023
- Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
- Table 23 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
- Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
- Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
- Table 26 Sales of Beer by Craft vs Standard 2018-2023
- Table 27 GBO Company Shares of Beer: % Total Volume 2019-2023
- Table 28 NBO Company Shares of Beer: % Total Volume 2019-2023
- Table 29 LBN Brand Shares of Beer: % Total Volume 2020-2023
- Table 30 Forecast Sales of Beer by Category: Total Volume 2023-2028
- Table 31 Forecast Sales of Beer by Category: Total Value 2023-2028
- Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
- Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
- WINE IN HUNGARY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Sparkling wine fizzing back
- Wholesaler insolvency sends shockwaves through wineries, sparking financial woes
- High hopes to reignite passion for fine wine consumption
- PROSPECTS AND OPPORTUNITIES
- Financial bottlenecks: limited disposable incomes and inflation restrict upgrading trends
- Quality over quantity, with smaller domestic wineries to gain recognition
- Interest in non-alcoholic wine will continue to grow
- CATEGORY DATA
- Table 34 Sales of Wine by Category: Total Volume 2018-2023
- Table 35 Sales of Wine by Category: Total Value 2018-2023
- Table 36 Sales of Wine by Category: % Total Volume Growth 2018-2023
- Table 37 Sales of Wine by Category: % Total Value Growth 2018-2023
- Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
- Table 39 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
- Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
- Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
- Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023
- Table 43 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2018-2023
- Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023
- Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023
- Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
- Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
- Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023
- Table 49 GBO Company Shares of Champagne: % Total Volume 2019-2023
- Table 50 NBO Company Shares of Champagne: % Total Volume 2019-2023
- Table 51 LBN Brand Shares of Champagne: % Total Volume 2020-2023
- Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
- Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
- Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023
- Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
- Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
- Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023
- Table 58 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
- Table 59 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
- Table 60 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023
- Table 61 Forecast Sales of Wine by Category: Total Volume 2023-2028
- Table 62 Forecast Sales of Wine by Category: Total Value 2023-2028
- Table 63 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
- Table 64 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
- SPIRITS IN HUNGARY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Premiumisation persists
- High prices move customers towards grey market
- Miskolci Likorgyár Zrt is in liquidation
- PROSPECTS AND OPPORTUNITIES
- Improving economic sentiment and more disposable income will be key to growth
- Diverse market dynamics: fragmentation and assortment drive category engagement.
- Mindful drinkers welcome shift in drinking culture
- CATEGORY BACKGROUND
- Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
- Summary 5 Benchmark Brands 2023
- CATEGORY DATA
- Table 65 Sales of Spirits by Category: Total Volume 2018-2023
- Table 66 Sales of Spirits by Category: Total Value 2018-2023
- Table 67 Sales of Spirits by Category: % Total Volume Growth 2018-2023
- Table 68 Sales of Spirits by Category: % Total Value Growth 2018-2023
- Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
- Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
- Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
- Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
- Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2018-2023
- Table 74 Sales of White Rum by Price Platform: % Total Volume 2018-2023
- Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2018-2023
- Table 76 Sales of English Gin by Price Platform: % Total Volume 2018-2023
- Table 77 Sales of Vodka by Price Platform: % Total Volume 2018-2023
- Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2018-2023
- Table 79 GBO Company Shares of Spirits: % Total Volume 2019-2023
- Table 80 NBO Company Shares of Spirits: % Total Volume 2019-2023
- Table 81 LBN Brand Shares of Spirits: % Total Volume 2020-2023
- Table 82 Forecast Sales of Spirits by Category: Total Volume 2023-2028
- Table 83 Forecast Sales of Spirits by Category: Total Value 2023-2028
- Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
- Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
- CIDER/PERRY IN HUNGARY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Cider remains a niche segment with strong seasonal peak
- Flavouring drives innovation that grabs attention
- Market consolidation after COVID-19 pandemic
- PROSPECTS AND OPPORTUNITIES
- Cider to remain a niche segment
- Category premiumisation with move towards craft production, while non-alcoholic variants could tap into new consumer segments
- Room for new brands – but space can be limited
- CATEGORY DATA
- Table 86 Sales of Cider/Perry: Total Volume 2018-2023
- Table 87 Sales of Cider/Perry: Total Value 2018-2023
- Table 88 Sales of Cider/Perry: % Total Volume Growth 2018-2023
- Table 89 Sales of Cider/Perry: % Total Value Growth 2018-2023
- Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
- Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
- Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
- Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
- Table 94 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
- Table 95 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
- Table 96 LBN Brand Shares of Cider/Perry: % Total Volume 2020-2023
- Table 97 Forecast Sales of Cider/Perry: Total Volume 2023-2028
- Table 98 Forecast Sales of Cider/Perry: Total Value 2023-2028
- Table 99 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
- Table 100 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
- RTDS IN HUNGARY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Brands launched in 2021 are quickly phased out
- Breezer benefits from Coca-Cola’s marketing expertise
- Private labels of leading discounters grabbing share
- PROSPECTS AND OPPORTUNITIES
- Crowded market driven by mixes and exotic flavours
- Small sizes making a big impact, with convenience of immediate consumption supporting demand
- Potential for non-alcoholic RTDs
- CATEGORY DATA
- Table 101 Sales of RTDs by Category: Total Volume 2018-2023
- Table 102 Sales of RTDs by Category: Total Value 2018-2023
- Table 103 Sales of RTDs by Category: % Total Volume Growth 2018-2023
- Table 104 Sales of RTDs by Category: % Total Value Growth 2018-2023
- Table 105 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
- Table 106 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
- Table 107 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
- Table 108 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
- Table 109 GBO Company Shares of RTDs: % Total Volume 2019-2023
- Table 110 NBO Company Shares of RTDs: % Total Volume 2019-2023
- Table 111 LBN Brand Shares of RTDs: % Total Volume 2020-2023
- Table 112 Forecast Sales of RTDs by Category: Total Volume 2023-2028
- Table 113 Forecast Sales of RTDs by Category: Total Value 2023-2028
- Table 114 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
- Table 115 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028
Pricing
Currency Rates
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