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Other Hot Drinks in Turkey

Publisher Euromonitor International
Published Dec 01, 2025
Length 22 Pages
SKU # EP20638926

Description

In 2025, other hot drinks in Turkey experienced significant retail value growth driven by price inflation, although overall volume declined due to weakening demand for high-sugar flavoured powder drinks. Chocolate-based flavoured powder drinks and non-chocolate-based flavoured powder drinks lost their appeal, as health concerns and shifting consumer preferences impacted sales. In contrast, other plant-based hot drinks, particularly traditional sahlep, recorded both value and volume growth due to...

Euromonitor International's Other Hot Drinks in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Flavoured Powder Drinks, Other Plant-based Hot Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Other Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Other Hot Drinks in Turkey
Euromonitor International
December 2025
List Of Contents And Tables
OTHER HOT DRINKS IN TURKEY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Other hot drinks records growth driven by sahlep, while flavoured powder drinks decline
INDUSTRY PERFORMANCE
Price inflation and shifts in consumer preferences challenges volume growth of other hot drinks
Other plant-based hot drinks lead growth, driven by Sahlep’s seasonal appeal and cultural significance
WHAT’S NEXT?
Moderate growth is set to be driven by other plant-based hot drinks and portfolio adaptation
Packaging developments are expected to support growth in other hot drinks
Health and wellness trends will continue to shape consumer preferences in other hot drinks
COMPETITIVE LANDSCAPE
Nestlé Gida Sanayii AS maintains its leadership in other hot drinks despite challenges
Danone Tikvesli Gida ve Içecek San. ve Tic. AS leads growth through sales of sahlep
CHANNELS
Supermarkets leads distribution through wide assortment and accessibility
Discounters and retail e-commerce drive growth through affordability and convenience
CATEGORY DATA
Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 2 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN TURKEY
EXECUTIVE SUMMARY
Premiumisation, innovation and health drive value growth in hot drinks in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Retail value sales rise amid premiumisation and currency-driven price growth
Product innovation sustains consumer engagement in hot drinks amid inflation
Health, wellness and sustainability shape hot drinks consumption in 2025
WHAT’S NEXT?
Steady growth is expected for hot drinks amid mature conditions
Innovation to set to drive growth in hot drinks through health and premiumisation trends
Digital adoption and consumer lifestyle changes impact distribution channels within hot drinks
COMPETITIVE LANDSCAPE
Cay Isletmeleri Genel Müdürlügü retains its top position through leading tea brands
Ofcaysan AS and Dogus Cay record dynamic growth through tea innovations
CHANNELS
Supermarkets leads sales of hot drinks, while discounters and retail e-commerce drive growth
The on-trade channel drives growth for hot drinks, fuelled by social interactions and tourism demand
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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