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Other Hot Drinks in Thailand

Publisher Euromonitor International
Published Nov 24, 2025
Length 27 Pages
SKU # EP20639378

Description

Other hot drinks faced strong headwinds amid economic slowdown and rising input costs, limiting premiumisation and pushing brands towards affordability strategies like sachet downsizing and refill promotions. Traditional malt- and chocolate-based powders lost ground to RTD chocolate milk and energy drinks, which offer portability and instant gratification. Demand for powdered drinks now hinges on school partnerships, rural affordability, and occasion-based purchasing. In contrast, plant-based op...

Euromonitor International's Other Hot Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Flavoured Powder Drinks, Other Plant-based Hot Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Other Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

27 Pages
Other Hot Drinks in Thailand
Euromonitor International
November 2025
List Of Contents And Tables
OTHER HOT DRINKS IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Affordability, wellness, and digital transformation drive category evolution
INDUSTRY PERFORMANCE
Economic pressures reshape the role of chocolate and malt-based hot drinks
Cereal-based options help drive demand for other plant-based hot drinks
WHAT’S NEXT?
Price pressures and adult repositioning to reshape other hot drinks in Thailand
Digital and technological advancements will help strengthen value communication and functional proof
Health and wellness can reframe everyday consumption and renew occasions
COMPETITIVE LANDSCAPE
Ovaltine and Milo remain dominant through brand familiarity and price promotions
Local challengers redefine market momentum
CHANNELS
Small local grocers anchor accessibility to other hot drinks
Modern channels reshape reach with convenience stores recording strong growth
E-commerce’s further share gain driven by convenience and competitive pricing
CATEGORY DATA
Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 2 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN THAILAND
EXECUTIVE SUMMARY
Price sensitivity, wellness trends, and innovation shape market dynamics
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Rising costs influence consumers’ purchasing decisions
Players must balance affordability with innovation
Foodservice experience is evolving in Thailand
Sustainability initiatives focus on packaging and local ingredients
WHAT’S NEXT?
Despite positive outlook for hot drinks, challenges will remain
Further rise of health and wellness trend to drive product development
Innovation and diversification essential to adapt to changing demands
COMPETITIVE LANDSCAPE
Nestlé (Thai) Ltd retains dominance through wide product portfolio
Rising interest in Japanese products drives strong growth of OSK Sencha Green Tea
CHANNELS
Wide geographical reach supports distribution via small local grocers
The role of e-commerce continues to evolve in the distribution of hot drinks
Foodservice vs retail split
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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