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Other Hot Drinks in Taiwan

Publisher Euromonitor International
Published Nov 13, 2025
Length 24 Pages
SKU # EP20589484

Description

Other hot drinks in Taiwan saw steady retail value growth in 2025, driven by demand for nostalgic flavours and functional wellness products. Other plant-based hot drinks led sales and growth, with consumers seeking natural, additive-free, and convenient products. Brands like Greenmax, Milo, and Ovaltine are innovating with healthier formulations and eco-friendly packaging. Supermarkets and hypermarkets dominate distribution, with retailers employing various promotional strategies to cater to hea...

Euromonitor International's Other Hot Drinks in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Flavoured Powder Drinks, Other Plant-based Hot Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Other Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Other Hot Drinks in Taiwan
Euromonitor International
November 2025
List Of Contents And Tables
OTHER HOT DRINKS IN TAIWAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health is at the forefront in other hot drinks
INDUSTRY PERFORMANCE
Other hot drinks thrives due to health trend and nostalgia
Other plant-based hot drinks has the highest sales and sees the strongest growth
WHAT’S NEXT?
Other hot drinks is poised for further growth, with a focus on health
Health-focused innovations set to drive hot drinks in Taiwan towards natural options
Sustainability initiatives expected to impact development in other hot drinks
COMPETITIVE LANDSCAPE
Greenmax from Mayushan Foods maintains dynamism, but sees competition
Milo and Ovaltine thrive through health, innovation, and brand loyalty
CHANNELS
Supermarkets leads and is dynamic as consumers look for value and product range
Foodservice sales are low and falling
CATEGORY DATA
Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 2 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN TAIWAN
EXECUTIVE SUMMARY
Consumers seek premium, healthy, convenient products
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Health and changing consumer preferences are factors driving growth for hot drinks
Greater evidence of sustainability across hot drinks
Premiumisation and convenience come to the fore
WHAT’S NEXT?
Growth expected as consumer preferences evolve and premiumisation is seen
Health and sustainability will be key to success
COMPETITIVE LANDSCAPE
Intense competition drives innovation and responsiveness to consumer preferences
Dynamism for Mayushan Foods due to its local brand image and healthy products
Targeting younger generations with hot drinks which meet their needs
CHANNELS
Supermarkets leads and sees the strongest growth due to a wide product range
Various trends impact the distribution landscape
Foodservice dominates, and impacts trends in retail
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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