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Hot Drinks in Switzerland

Publisher Euromonitor International
Published Dec 08, 2025
Length 39 Pages
SKU # EP20676880

Description

Hot drinks in Switzerland registered a relatively strong performance in 2025, driven by premiumisation and the rising demand for healthier lines. Whilst consumer price sensitivity increased slightly, demand for hot drinks remained robust reflecting the staple consumption of coffee in particular. Swiss consumers were increasingly keen to buy higher quality products with sustainable credentials.

Euromonitor International's Hot Drinks in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

39 Pages
Hot Drinks in Switzerland
Euromonitor International
December 2025
List Of Contents And Tables
HOT DRINKS IN SWITZERLAND
EXECUTIVE SUMMARY
Healthy performance reported in hot drinks
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Modest growth reflects cultural importance of hot drinks
Health and wellness trends play pivotal role shaping hot drinks consumption
Premiumisation trend plays a bigger influence
WHAT’S NEXT?
Modest outlook despite the maturity of hot drinks
Premiumisation and sustainability will remain key drivers
Status quo in terms of distribution and the competitive landscape
COMPETITIVE LANDSCAPE
Nestlé Suisse SA reaffirms its stronghold in hot drinks
Shift to private label is evident
CHANNELS
Supermarkets hold dominant position, but discounters are gaining share
Gradual rise in retail e-commerce sales
Sluggish performance in foodservice as consumers make cutbacks
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN SWITZERLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Stable performance for the coffee category
INDUSTRY PERFORMANCE
Resilient demand for a Swiss favourite
Growth of sustainable coffee pod solutions driven by new innovations
WHAT’S NEXT?
Rising demands for higher quality, traceable and sustainable coffee.
Technological advancements to shape the coffee industry
Sustainable features will be point of differentiation
COMPETITIVE LANDSCAPE
Nestlé Suisse SA strengthens position with premium brands
Migros Genossenschaftsbund eG holds dominant position with private label
CHANNELS
Grocery retailers are the stand out retail channel for coffee
Retail e-commerce helps promote speciality and niche coffees
CATEGORY DATA
Table 46 Retail Sales of Coffee by Category: Volume 2020-2025
Table 47 Retail Sales of Coffee by Category: Value 2020-2025
Table 48 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 49 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 50 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
Table 51 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 52 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 53 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 54 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 55 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 56 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
TEA IN SWITZERLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Tea consumption shifts to healthier lines
INDUSTRY PERFORMANCE
Health positioning supports tea category performance
Fruit and herbal tea is embraced as part of self-care and wellbeing rituals
WHAT’S NEXT?
Lower caffeine levels and health perceptions to support category growth
Technological advances will raise the focus on quality and sustainability
Healthier tea products to expand
COMPETITIVE LANDSCAPE
Private label holds a strong position in tea
Morga AG taps into health trend with Floramed medicinal teas
CHANNELS
Supermarkets lead channels supported by high private label penetration
On-the-go lifestyles drive sales via forecourt retailers
CATEGORY DATA
Table 26 Retail Sales of Tea by Category: Volume 2020-2025
Table 27 Retail Sales of Tea by Category: Value 2020-2025
Table 28 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 31 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 32 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 33 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 34 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 35 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
OTHER HOT DRINKS IN SWITZERLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Other hot drinks remain challenged
INDUSTRY PERFORMANCE
Sugar concerns challenge the other hot drinks category
Malt-based hot drinks show some resilience
WHAT’S NEXT?
Sugar concerns will dampen consumption of chocolate-based flavoured powder drinks
Technological advances to support product development
EU legislation poses further limitations
COMPETITIVE LANDSCAPE
Stable competitive landscape led by Wander AG
Private label growth due to elevated price sensitivity
CHANNELS
Sales are heavily skewed among grocery retailers
On-the-go consumption drives sales through forecourt retailers and vending channels
CATEGORY DATA
Table 36 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 37 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 38 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 39 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 41 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 42 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 43 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 44 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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