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Other Hot Drinks in Serbia

Publisher Euromonitor International
Published Jan 21, 2026
Length 21 Pages
SKU # EP20807550

Description

Retail value sales of other hot drinks maintained healthy growth in Sebia in 2025, with volume sales also showing a low-level positive performance. This reflects the resilience of the category, which consists of chocolate-based flavoured powder drinks and other plant-based hot drinks, with the former benefitting from indulgence strong popularity among younger consumers, and the latter benefitting from health and wellness trends.

Euromonitor International's Other Hot Drinks in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Flavoured Powder Drinks, Other Plant-based Hot Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Other Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Other Hot Drinks in Serbia
Euromonitor International
January 2026
List Of Contents And Tables
OTHER HOT DRINKS IN SERBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Other hot drinks shows a resilient performance
INDUSTRY PERFORMANCE
Demand supported by consumers seeking to lower their caffeine intake
Value sales of chocolate-based flavoured powder drinks supported by high prices of cocoa
WHAT’S NEXT?
Positive sales will continue for other hot drinks, supported by demand for affordable indulgence and low-caffeine options
Limited competition in other hot drinks expected to impact potentially stronger volume growth
Health and wellness trends support demand for functional other hot drinks
COMPETITIVE LANDSCAPE
Franck dd benefits from offering two options in other plant-based hot drinks
La Festa Chocolatta benefits from offering single-serve formats in addition to its larger package size
CHANNELS
Supermarkets maintains place as the leading distribution channel, thanks to offering the widest ranges of products and strong promotions
Discounters benefit from a growing number of stores, while e-commerce continues to emerge
CATEGORY DATA
Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 2 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN SERBIA
EXECUTIVE SUMMARY
Price-sensitive consumers seek discounts and promotions midst high prices for coffee and cocoa
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Market polarisation seen, with elements of premiumisation continuing
Sustainability continues to rise as a key trend, affecting packaging formats
Convenience and demand for on-the-go consumption boost interest in hot drinks pods
WHAT’S NEXT?
Retail volume sales of hot drinks expected to return to sub-decimal growth, although competition from foodservice may rise
Price sensitivity will continue to affect consumer behaviour, benefitting budget brands and private label
Health and wellness trends, premiumisation, and personalisation will inspire new product developments
COMPETITIVE LANDSCAPE
Atlantic Grupa (GBO) benefits from popular selection of coffee brands with strong distribution across the country
Krüger enjoys dynamic growth to take first brand place in instant tea
CHANNELS
Supermarkets maintains place as the leading distribution channel, thanks to offering the widest ranges of products and brands
Discounters benefit from a growing number of stores, while e-commerce continues to emerge
Foodservice vs retail split
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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