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Hot Drinks in Romania

Publisher Euromonitor International
Published Dec 24, 2025
Length 47 Pages
SKU # EP20680692

Description

The performance of hot drinks in Romania in 2025 was shaped first and foremost by the cost-of-living crisis, which intensified following the full liberalisation of household energy prices from 1 July and the increase in VAT on foodservice from 9% to 11% from 1 August. These two measures added pressure to already stretched household budgets, prompting consumers to reassess everyday spending, including on coffee and tea consumed both at home and in consumer foodservice. Within this challenging mac...

Euromonitor International's Hot Drinks in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

47 Pages
Hot Drinks in Romania
Euromonitor International
December 2025
List Of Contents And Tables
HOT DRINKS IN ROMANIA
EXECUTIVE SUMMARY
Hot drinks growth is constrained by cost-of-living pressures but supported by coffee’s entrenched role in daily life
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
At-home café culture supports fresh beans while traditional ground coffee loses relevance
Health and wellbeing trends enhance the functional perception of coffee and sustain demand for fruit/herbal tea
WHAT’S NEXT?
Easing inflation and improving purchasing power are expected to support steady value and volume growth
Café culture and busier urban lifestyles will sustain on-trade hot drinks consumption
International players are set to retain leadership while premium tea specialists enrich the competitive landscape
COMPETITIVE LANDSCAPE
Jacobs Douwe Egberts RO remains the leading hot drinks company in 2025
Cafea Fortuna emerges as the most dynamic top-five player thanks to local roots and wider distribution
Private label gains share as shoppers trade down and manufacturers increase promotional support
CHANNELS
Modern grocery retailers consolidate their leadership as consumers seek low prices and promotions
E-commerce is the most dynamic channel as rapid-delivery partnerships scale up
Small local grocers retain relevance through proximity and personal relationships
FOODSERVICE VS RETAIL SPLIT
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN ROMANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Coffee growth in 2025 is driven by evolving home café habits amid rising prices
INDUSTRY PERFORMANCE
Home café culture and reduced per capita consumption underpin volume growth
Fresh coffee beans outperform thanks to broader household penetration and value-for-money perception
WHAT’S NEXT?
Coffee growth will be sustained by entrenched habits, machine ownership and moderating inflation
Pods and beans will lead innovation while standard ground coffee stabilises through renewal
Vending expansion and foodservice recovery will diversify out-of-home coffee occasions
COMPETITIVE LANDSCAPE
Jacobs Douwe Egberts Romania retains leadership through broad coverage and strong brands
Coca-Cola HBC and Cafea Fortuna drive dynamism through innovation, branding and local roots
CHANNELS
Modern grocery retailers remain the core distribution platform as variety and value converge
E-commerce accelerates as brands and retailers use online to support mid-priced and premium offerings
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
TEA IN ROMANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Tea demand softens as coffee regains its social role and health positioning alone proves insufficient
INDUSTRY PERFORMANCE
Tea volume declines as it fails to become a mass everyday drink in a coffee-centric culture
Health-positioned green and herbal teas remain dynamic as wellbeing claims drive trading up
WHAT’S NEXT?
Tea expected to grow as consumption shifts from sickness relief to daily wellbeing rituals
Fruit and herbal teas will anchor innovation as domestic producers extend reach and platforms
Home-made and unpackaged herbal teas challenge packaged brands through price and perceived naturalness
COMPETITIVE LANDSCAPE
Domestic specialists lead tea through heritage, pricing and deep expertise in fruit and herbal blends
Kalpo accelerates growth via capacity investment, segmented branding and digital expansion
CHANNELS
Modern retailing dominates tea distribution as private label and wide assortments support affordability
E-commerce emerges as the most dynamic channel as producers and retailers build strong online ecosystems
CATEGORY DATA
Table 37 Retail Sales of Tea by Category: Volume 2020-2025
Table 38 Retail Sales of Tea by Category: Value 2020-2025
Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
OTHER HOT DRINKS IN ROMANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health-focused niches cushion the impact of price-driven weakness in chocolate-based drinks
INDUSTRY PERFORMANCE
Value expansion driven by pricing while chocolate-based drinks constrain volume
Plant-based hot drinks gain momentum as adults seek healthier alternatives to coffee
WHAT’S NEXT?
Gradual category growth expected as health alignment offsets economic constraints
Inflation-sensitive chocolate-based drinks remain under pressure as families limit treat occasions
Wellness positioning sustains growth in plant-based hot drinks as digital channels amplify reach
COMPETITIVE LANDSCAPE
Tymbark-Maspex Romania retains leadership through multi-segment reach and strong distribution
Health-oriented domestic players lead growth through strong wellness credentials
CHANNELS
Modern retailing dominates distribution as the category remains reliant on visibility and education
E-commerce posts the strongest gains as health brands and retailers expand digital reach
CATEGORY DATA
Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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