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Hot Drinks in the Philippines

Published Jan 07, 2026
Length 42 Pages
SKU # EP20711542

Description

Hot drinks in the Philippines experienced robust growth in 2025, primarily driven by instant coffee and malt-based options, while fresh ground coffee pods showed dynamic expansion appealing to premiumisation trends. Health trends significantly boosted other plant-based hot drinks and tea. Despite initial price revisions by the DTI, brands strategically employed promotions and loyalty incentives to maintain affordability. Global coffee supply instability remains a concern, but government-backed l...

Euromonitor International's Hot Drinks in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

42 Pages
Hot Drinks in the Philippines
Euromonitor International
January 2026
List Of Contents And Tables
HOT DRINKS IN THE PHILIPPINES
EXECUTIVE SUMMARY
Hot drinks in the Philippines: 2025 performance, key drivers, and future outlook
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
A dynamic year for hot drinks: Instant coffee, malt-based hot drinks, and fresh ground coffee pods drive growth
Strategic pricing and value initiatives
Nespresso and Mayora help drive developments in fresh ground coffee
Digital innovation is shaping hot drinks marketing in the Philippines
WHAT’S NEXT?
Investment fuels optimistic outlook for hot drinks in the local market
Supply chain challenges and strategic pricing
Health trends to be persistent driver of development within hot drinks
COMPETITIVE LANDSCAPE
Nestlé Philippines retains lead of consolidated competitive landscape
CHANNELS
Dominance of small local grocers driven by proximity and affordability
Convenience and online exclusives drive growth via e-commerce
Foodservice vs retail split
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN THE PHILIPPINES
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premiumisation and dynamic growth amidst price adjustments
INDUSTRY PERFORMANCE
Premiumisation and strategic pricing drive coffee sales
Fresh ground coffee’s dynamic growth led by premiumisation
WHAT’S NEXT?
Strong growth forecast amidst price pressures
Digital collaboration set to play increasingly significant role in shaping coffee marketing strategies
Local sourcing and farmer support to shape sustainable coffee’s future
COMPETITIVE LANDSCAPE
Mayora Indah Tbk PT maintains leadership of consolidated competitive landscape
Regional authenticity fuels Merlo's growth in fresh coffee
CHANNELS
Small local grocers remains dominant distribution channel for coffee
On-the-go convenience fuels dynamic growth for forecourt retailers
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
TEA IN THE PHILIPPINES
KEY DATA FINDINGS
2025 DEVELOPMENTS
Tea thrives on wellness, digitalisation, and strategic promotions
INDUSTRY PERFORMANCE
Associated health benefits continue to drive demand for tea
Growth amidst inflation driven by promotions
WHAT’S NEXT?
Wellness, premiumisation, and matcha to drive future growth
Blending digital and experiential: The omnichannel approach to local tea marketing
Tea to face mounting competition from foodservice operators offering freshly prepared options
COMPETITIVE LANDSCAPE
Lipton Teas & Infusions retains convincing leadership of tea
A focus on the increasingly popular green tea drives dynamic growth for Kawsek
CHANNELS
Supermarkets continues to dominate tea distribution in the Philippines
Exclusive online promotions drive e-commerce growth
CATEGORY DATA
Table 37 Retail Sales of Tea by Category: Volume 2020-2025
Table 38 Retail Sales of Tea by Category: Value 2020-2025
Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
OTHER HOT DRINKS IN THE PHILIPPINES
KEY DATA FINDINGS
2025 DEVELOPMENTS
Other hot drinks: 2025 growth, drivers, and dynamics
INDUSTRY PERFORMANCE
Resilient demand for other hot drinks driven by malt-based options
Health trends drive strong growth for other plant-based hot drinks
WHAT’S NEXT?
Strategic partnerships and product development to fuel future growth
Campaigns will remain critical, particularly for brands targeting families and health-conscious consumers
Health trends set to remain a driver within other hot drinks
COMPETITIVE LANDSCAPE
Nestlé retains dominance of consolidated competitive landscape
Mayora Indah is a dynamic force in other hot drinks
CHANNELS
Supermarkets continues to dominate distribution of other hot drinks
Convenience drives online sales, albeit from low base
CATEGORY DATA
Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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