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Hot Drinks in the Netherlands

Publisher Euromonitor International
Published Dec 09, 2025
Length 38 Pages
SKU # EP20676878

Description

Hot drinks is seeing value sales rise while volumes fall in the Netherlands, largely as a result of sharp increases in price resulting from spikes in the cost of ingredients such as coffee beans and cocoa on the global market. Consumers are cutting back on consumption and looking for more affordable options in the face of these marked price increases. This presents major challenges for brands, which are facing increased competition from the private label segment.

Euromonitor International's Hot Drinks in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

38 Pages
Hot Drinks in the Netherlands
Euromonitor International
December 2025
List Of Contents And Tables
HOT DRINKS IN THE NETHERLANDS
EXECUTIVE SUMMARY
Price increases reshaping consumption patterns
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Volumes falling
Price rises limiting growth potential of premium products
WHAT’S NEXT?
Changing consumption habits
Douwe Egberts likely to retain lead, but faces growing competition
Growing focus on sustainability
COMPETITIVE LANDSCAPE
Douwe Egberts faces ongoing issues due to its relationship with major retailers
Smaller players seeing strong growth
CHANNELS
Supermarkets dominant, but suffering from changing market dynamics
Discounters registering increase in share
Foodservice vs retail split
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sharp price increases affect consumer behaviour
INDUSTRY PERFORMANCE
Producers increase the use of Robusta beans to curb price increases
Fresh coffee beans bucks trend of volume decline
WHAT’S NEXT?
General price level of coffee will remain high
Technological developments in coffee machines and hard pods will influence the development of the coffee category
Producers will have to be more open about the sourcing of coffee beans
COMPETITIVE LANDSCAPE
Conflicts with Jumbo and Picnic take their toll on Douwe Egberts
De Koffiejongens benefits from environmentally and socially sustainable positioning
CHANNELS
Dutch consumers become more sophisticated when it comes to coffee
Discounters gaining share
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
OTHER HOT DRINKS IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Increase in the cost of cocoa undermines volumes and boosts interest in private label products
INDUSTRY PERFORMANCE
Spike in costs of cocoa impacts other hot drinks
Chocolate-based flavoured powder drinks faces stiff competition from RTD products
WHAT’S NEXT?
Value sales to grow, but volume to continue to see a steady decline
Hard pods might be the only viable route for product development
Popularity sports nutrition could help and hinder other hot drinks
COMPETITIVE LANDSCAPE
Nestlé holds clear lead in other hot drinks
Private label attracting price-conscious consumers
CHANNELS
Supermarkets remains the dominant retail channel, but offer is limited
Discounters gains share as prices rise
CATEGORY DATA
Table 37 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 38 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 39 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 40 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 41 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 42 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 43 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 44 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 46 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
TEA IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Shifting consumption habits in tea
INDUSTRY PERFORMANCE
Modest decline in volume sales, but rise in value
Green tea seeing decline, though matcha continues to gain in popularity
WHAT’S NEXT?
Positive outlook for tea
Social media will play a major role in shaping trends in tea
Consumers will demand products that help them to achieve their wellness and fitness goals
COMPETITIVE LANDSCAPE
Douwe Egberts and grocery retailers lock horns over prices
Strong performance from brands with natural or sustainable positioning
CHANNELS
Supermarkets dominates distribution of tea, but share is being eroded
Health and beauty specialists benefiting from evolving demand trends
CATEGORY DATA
Table 47 Retail Sales of Tea by Category: Volume 2020-2025
Table 48 Retail Sales of Tea by Category: Value 2020-2025
Table 49 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 50 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 51 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 52 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 53 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 54 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 55 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 56 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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