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Other Hot Drinks in Morocco

Publisher Euromonitor International
Published Nov 26, 2025
Length 24 Pages
SKU # EP20639262

Description

In 2025, retail value sales of hot drinks in Morocco experienced only slight growth, while volume sales declined. In response to constrained spending, households increasingly shifted to more affordable breakfast options, such as plain milk, bread, and cereals. Flavoured powder drinks remained the leading category but faced challenges from tighter household budgets, growing health awareness and a limited pace of product innovation. Nestlé continued to lead with its brand Nesquik, while private la...

Euromonitor International's Other Hot Drinks in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Flavoured Powder Drinks, Other Plant-based Hot Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Other Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Other Hot Drinks in Morocco
Euromonitor International
November 2025
List Of Contents And Tables
OTHER HOT DRINKS IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Affordability and health concerns constrain growth of other hot drink in 2025
INDUSTRY PERFORMANCE
Trading-down limits growth as other hot drinks face subdued demand in 2025
Budget and health pressures challenge sales of chocolate-based flavoured powder drinks
WHAT’S NEXT?
Other hot drinks faces a gradual decline amid changing demographics and health awareness
Value-focused innovation is set to sustain sales of other hot drinks
VAT, health, and sustainability trends are set to shape other hot drinks in Morocco
COMPETITIVE LANDSCAPE
Nestlé Maroc SA leads Morocco’s other hot drinks through visibility, innovation, and promotions
Private label drives growth as retailers expand proximity formats in Morocco
CHANNELS
Small local grocers maintains its lead as routine purchases support other hot drinks
Hypermarkets drive growth through neighbourhood expansion and promotions
CATEGORY DATA
Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 2 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN MOROCCO
EXECUTIVE SUMMARY
Pricing sensitive, retail expansion and the resilience of tea shapes hot drinks in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Pricing pressures and channel shifts drive value growth of hot drinks in Morrocco
Tea is the most dynamic category as staple purchasing, tourism and wellness trends accelerate growth
Price sensitivity narrows premium opportunities as brands focus on affordable sustainability
COMPETITIVE LANDSCAPE
Heritage strength and nationwide reach reinforce Mido Food Co’s leadership in hot drinks
Marjane Holding SA drives strong growth through private label expansion
WHAT’S NEXT?
Growth is set to be driven by tea resilience, coffee premiumisation and expanding retail channels
Category leaders are set to strengthen distribution and defend value tiers amid evolving consumer expectations
Distribution shifts will reinforce premium growth opportunities as proximity formats anchor volume
CHANNELS
Proximity allows small local grocers to retain the lead of hot drinks distribution
Supermarkets outperforms as modern retail evolves and compact formats expand
Tourism-driven café recovery offsets gradual home-shift in premium coffee consumption
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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