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Hot Drinks in Malaysia

Publisher Euromonitor International
Published Nov 13, 2025
Length 39 Pages
SKU # EP20589673

Description

Hot drinks in Malaysia saw moderate retail value growth in 2025, but a continued decline in retail volume sales. Tea outperformed other categories, driven by its relative affordability and health benefits. The health trend boosted sales of green tea, valued for its antioxidants and potential health benefits. Hot drinks is expected to see both volume and value growth over the forecast period as price rises ease, with a continued move to healthier products expected. Meanwhile, foodservice volume s...

Euromonitor International's Hot Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

39 Pages
Hot Drinks in Malaysia
Euromonitor International
November 2025
List Of Contents And Tables
HOT DRINKS IN MALAYSIA
EXECUTIVE SUMMARY
Price rises limit volume growth, while the health trend is particularly evident in tea
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Continued price rises drive retail value growth and volume decline
Opportunities remain for premium variants
Tea sees the best performance due to lower price rises and health benefits
Sustainability is a growing trend in hot drinks
WHAT’S NEXT?
Growth is anticipated, with a move towards healthier products expected
Instant coffee mixes to see growth despite potential challenges due to demand for convenience
A focus on promotions likely, to encourage consumers to purchase
COMPETITIVE LANDSCAPE
Nestlé’s sales return to growth thanks to new launches, but its share continues to decline
Omnichannel strategy and new launches drive growth for Luigi Lavazza
Product launches and switches drive solid growth for Boh Plantations
CHANNELS
Small local grocers dominates distribution in value terms, but hypermarkets in volume terms
Supermarkets performs well due to outlet openings and increasing footfall
Foodservice share of volume sales continues to rise
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising prices hamper volume growth, but fresh coffee still performs well
INDUSTRY PERFORMANCE
Retail sales impacted by rising prices and competition from foodservice
Fresh coffee benefits from habit persistence and new launches
WHAT’S NEXT?
Fresh ground coffee pods anticipated to be a growth driver
Strategies to address the rising price of coffee beans
Challenges expected from the competition from foodservice, and potential tax rises
COMPETITIVE LANDSCAPE
Nestlé maintains its lead, but its share declines for another year
Innovation helps drive growth for Luigi Lavazza
CHANNELS
Hypermarkets dominates due to the wide product range available
Supermarkets extends its share due to convenience and affordable pricing
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
TEA IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Tea performs well as it is affordable and is perceived as healthy
INDUSTRY PERFORMANCE
A variety of factors ensure continued growth for tea in Malaysia
The health properties of green tea maintain its dynamic rising trend
WHAT’S NEXT?
Tea likely to benefit from a switch from pricier coffee, and from its health benefits
Aid programmes anticipated to continue and help maintain growth
Sustainability initiatives anticipated to continue to expand
COMPETITIVE LANDSCAPE
Boh Plantations extends its lead in tea thanks to its long history and new products
Dynamic growth for green tea leads Odani Kokufun to see strong growth
CHANNELS
Hypermarkets and small local grocers together dominate sales of tea
Convenience stores sees the most dynamic growth due to outlet expansion
CATEGORY DATA
Table 37 Retail Sales of Tea by Category: Volume 2020-2025
Table 38 Retail Sales of Tea by Category: Value 2020-2025
Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
OTHER HOT DRINKS IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising prices and health concerns limit growth, but opportunities still remain
INDUSTRY PERFORMANCE
Retail values rise, but retail volume sales fall as consumers switch to other beverages
Foodservice volumes continue to see a dynamic increase as consumers switch channels
Even the best-performing category, other plant-based hot drinks, fails to see volume growth
WHAT’S NEXT?
Growth anticipated as consumers seek nutritious products, and as Nestlé rebounds
New product launches and expansion of convenience stores set to drive growth
Other plant-based hot drinks likely to benefit from growing health awareness
COMPETITIVE LANDSCAPE
Nestlé sees a slight share rebound and maintains its dominance
Quaker benefits from its health initiative and associated rewards programme
CHANNELS
Hypermarkets offer a wide product range and run marketing campaigns
Supermarkets sees the best performance due to price promotions
CATEGORY DATA
Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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