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Hot Drinks in Kazakhstan

Publisher Euromonitor International
Published Dec 23, 2025
Length 35 Pages
SKU # EP20680710

Description

Inflation is still an issue. Surging prices in coffee dampen volume sales, with instant coffee mixes gaining most value share within coffee. Its 3-1 format is less sensitive to coffee bean price fluctuations than either fresh coffee or instant coffee and there is less significant price rises and this supports volume sales. Decline in black tea drags down overall performance. Fruit/herbal tea performs strongly, as consumers increasing look for functional benefits.

Euromonitor International's Hot Drinks in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

35 Pages
Hot Drinks in Kazakhstan
Euromonitor International
December 2025
List Of Contents And Tables
HOT DRINKS IN KAZAKHSTAN
EXECUTIVE SUMMARY
Price pressures continue
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Minimal volume growth, as inflation still an issue
Developing coffee culture
Flavour innovation key driver of growth
WHAT’S NEXT?
Minimal volume growth over forecast period
Health and wellness key drivers of growth
Continuing innovation supports sales
COMPETITIVE LANDSCAPE
RG Brands AO continues to have sizeable foothold
Jacobs Douwe Egberts gains most value
CHANNELS
Small local grocers continue to dominate
Convenience stores, as well as e-commerce, make significant gains
Foodservice vs retail split
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN KAZAKHSTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Instant coffee still dominates
INDUSTRY PERFORMANCE
Fresh coffee in particular impacted by steep price rises
Instant coffee mixes gain most value share
WHAT’S NEXT?
Positive outlook over forecast period
Flavour innovation in instant coffee mixes
Fresh coffee registers highest volume growth
COMPETITIVE LANDSCAPE
MacCoffee leads in terms of volume share
Jacobs Douwe Egberts gains most value share
CHANNELS
Small local grocers dominate, but are losing value share
Significant volume sales through foodservice
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 31 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 33 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
TEA IN KAZAKHSTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Tea’s maturity dampens volume growth
INDUSTRY PERFORMANCE
Profit margins squeezed, with minimal volume growth
Fruit/herbal tea gains most value share
WHAT’S NEXT?
Minimal volume growth over forecast period, as black tea is in decline
High price sensitivity over forecast period
Fruit/herbal tea performs strongly
COMPETITIVE LANDSCAPE
RG Brands continues to lead
Smaller player Mai Kompanya gains most value share
CHANNELS
Small local grocers dominate, but bigger grocery retailers steal value share
Better performance through foodservice
CATEGORY DATA
Table 36 Retail Sales of Tea by Category: Volume 2020-2025
Table 37 Retail Sales of Tea by Category: Value 2020-2025
Table 38 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 39 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 41 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 42 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 43 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
OTHER HOT DRINKS IN KAZAKHSTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Russian manufactured Nestlé brand, Khrutka, makes significant gains
INDUSTRY PERFORMANCE
Lower volume growth in 2025
Chicory gaining popularity
WHAT’S NEXT?
Positive outlook over forecast period
Increasing premiumisation
Significant potential for chicory
COMPETITIVE LANDSCAPE
Nestlé continues to dominate
Khrutka brand gains most value share, with other Russian brands also launching
CHANNELS
Small local grocers continue to lead
Convenience stores and e-commerce see healthy value growth
CATEGORY DATA
Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 47 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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