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Other Hot Drinks in Japan

Publisher Euromonitor International
Published Nov 10, 2025
Length 24 Pages
SKU # EP20589520

Description

In 2025, other hot drinks in Japan saw significant growth, driven by chocolate-based flavoured powder drinks, which accounted for nearly 80% of value sales. Functional products, such as those offering iron supplementation, drove this growth. Malt-based hot drinks maintained its volume decline but saw value growth due to price hikes. Companies are adapting to Japan's declining birth rate by targeting adults with new products, emphasising nutritional benefits and sophisticated flavours. Consumers...

Euromonitor International's Other Hot Drinks in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Flavoured Powder Drinks, Other Plant-based Hot Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Other Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Other Hot Drinks in Japan
Euromonitor International
November 2025
List Of Contents And Tables
OTHER HOT DRINKS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Functional products and products targeting adults drive growth
INDUSTRY PERFORMANCE
Cocoa products surge in popularity: Meeting health demands drives growth
Malt-based hot drinks maintains a significant volume decline, but sales remain high
WHAT’S NEXT?
Cocoa craze and functional benefits to drive growth in other hot drinks in Japan
Adapting to Japan's declining birth rate: A shift in strategy
Nutritional supplementation likely to be a growing focus
COMPETITIVE LANDSCAPE
Kataoka Bussan Co sees success with gut health product promoting year-round consumption
Morinaga & Co appeals to adults with the launch of a less sweet variant
Milo increases the iron content in its Milo for Adults to attract adults, especially women
CHANNELS
Supermarkets extends its lead, as one-stop-shopping remains popular
Dynamism for retail e-commerce as consumers look for the best prices
CATEGORY DATA
Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 2 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN JAPAN
EXECUTIVE SUMMARY
Price increases drive retail value growth and volume decline
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Retail value growth along with volume decline as costs and prices rise
Constant rises in coffee prices leads to frustrated consumers and declining volumes
The narrowing premiumisation window
Wellness in a chaotic world
WHAT’S NEXT?
Continued value growth expected as functional products highlight health benefits
Catering to the ageing population will be crucial
COMPETITIVE LANDSCAPE
Nestlé Japan maintains its lead through constant product development
Kataoka Bussan sees dynamism thanks to its functional variant
CHANNELS
Supermarkets remains the leading channel for sales of hot drinks
Convenience and subscriptions drive continued growth for retail e-commerce
Foodservice volumes continue to rebound
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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