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Other Hot Drinks in Hungary

Publisher Euromonitor International
Published Dec 05, 2025
Length 26 Pages
SKU # EP20638795

Description

In 2025, other hot drinks in Hungary remained a small but symbolically important category, anchored by chocolate-based flavoured powder drinks that are associated with family rituals and children’s consumption. After steep volume declines in the previous two years, the market entered a period of relative stabilisation as the pace of price increases slowed and inflationary pressures began to ease. Producers continued to face elevated input costs, especially for cocoa, but worked harder to balance...

Euromonitor International's Other Hot Drinks in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Flavoured Powder Drinks, Other Plant-based Hot Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Other Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Other Hot Drinks in Hungary
Euromonitor International
December 2025
List Of Contents And Tables
OTHER HOT DRINKS IN HUNGARY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Inflation-fatigued households, stabilising prices and enduring family indulgence define performance
INDUSTRY PERFORMANCE
Retail value sales of other hot drinks increased in 2025, but demand remains highly vulnerable to economic shocks
Chocolate-based flavoured powder drinks remain the most resilient segment as plant-based alternatives stay niche
WHAT’S NEXT?
Slow but steady value growth expected as family indulgence and brand loyalty underpin category resilience
Brand-led innovation, digital engagement and portfolio premiumisation strengthen category competitiveness
Wellness and nostalgia converge as legacy brands adapt to lighter, health-conscious positioning
COMPETITIVE LANDSCAPE
Nestlé Hungária Kft consolidates category leadership with a two-tier portfolio spanning family staples and premium indulgence
Bedeco Kft emerges as the most dynamic player as a retro brand is reborn for the wellness era
CHANNELS
Hypermarkets and supermarkets retain leadership while discounters and e-commerce steadily gain influence
E-commerce becomes an increasingly important growth engine as families embrace digital convenience
CATEGORY DATA
Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 2 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN HUNGARY
EXECUTIVE SUMMARY
High prices, global supply disruption and weakening consumer confidence shape a challenging year for hot drinks
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Convenience-driven premiumisation in coffee pods continues despite pressures in the broader market
Fruit and herbal teas gain traction as wellness needs intensify and consumers seek functional comfort
Price sensitivity remains a defining force in consumer decision-making and shapes all hot drinks categories
WHAT’S NEXT?
Modest value growth ahead as stabilising inflation, improved availability and renewed category engagement support recovery
Coffee culture remains the dominant long-term force as home-brewing, RTD formats and premium experiences drive modernisation
Functional innovation and health-aligned reformulation will accelerate across hot drinks, with fruit/herbal tea and cocoa leading diversification
COMPETITIVE LANDSCAPE
Nestlé retains market leadership but faces pressure from structural declines in instant coffee and intensifying competition
Bedeco returns as the most dynamic company, capturing momentum through nostalgic branding and modern wellness positioning
CHANNELS
Supermarkets and hypermarkets remain dominant, but discounters gain ground as affordability becomes critical
E-commerce accelerates as digital convenience, improved assortment and younger shopper engagement drive structural growth
FOODSERVICE VS RETAIL SPLIT
Foodservice recovers as tourism, warmer weather and improving consumer sentiment lift on-trade activity
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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