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Other Hot Drinks in Guatemala

Publisher Euromonitor International
Published Dec 23, 2025
Length 22 Pages
SKU # EP20680603

Description

Growth of other hot drinks in Guatemala is constrained by adults’ preference for coffee and children’s shift towards ready-to-drink cold beverages. Traditional atole remains widely consumed, while flavoured powder drinks leads value growth due to rising cocoa prices. Innovation balances functionality with indulgence, with players targeting energy, immunity, and digestive health. Small local grocers remain key for atole, while supermarkets and hypermarkets are expanding their ranges with convenie...

Euromonitor International's Other Hot Drinks in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Flavoured Powder Drinks, Other Plant-based Hot Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Other Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Other Hot Drinks in Guatemala
Euromonitor International
December 2025
List Of Contents And Tables
OTHER HOT DRINKS IN GUATEMALA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Other hot drinks face pressure from coffee and RTD offerings
INDUSTRY PERFORMANCE
Other hot drinks lose ground to coffee and more convenient alternatives
Flavoured powder drinks leads growth
WHAT'S NEXT?
Other hot drinks will be impacted by Guatemalans' growing preference for RTD beverages and a declining birth rate
Innovations balance nutritional functionality with indulgence
Sustainability and health will be key growth drivers in other plant-based hot drinks
COMPETITIVE LANDSCAPE
Leading brands focus on convenience and nutritional value
Choco Panda gains traction
CHANNELS
Small local grocers remains key channel for other hot drinks, especially affordable atole
Supermarket and hypermarket chains continue to expand
CATEGORY DATA
Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 2 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN GUATEMALA
EXECUTIVE SUMMARY
Guatemalans balance affordability with premium choices
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Positive economic conditions fuel value growth but consumers remain price sensitive
Affordability continues to shape coffee purchasing habits although premium variants gain traction
Innovation in cold, functional and origin-driven hot drinks targets younger generations
WHAT’S NEXT?
Coffee will see sustained demand, thanks to development of local production
Tea will benefit from wellness focus
Flavoured powder drinks will struggle to maintain relevance
COMPETITIVE LANDSCAPE
Nestlé strengthens its leadership through affordability-driven strategy
Walmart gains ground as value-seeking intensifies, while branded players strengthen emotional and quality-led strategies
CHANNELS
Small local grocers continue to lead sales
Convenience stores show dynamism
Foodservice vs retail split
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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