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Hot Drinks in Greece

Publisher Euromonitor International
Published Dec 08, 2025
Length 38 Pages
SKU # EP20676884

Description

Hot drinks has seen marked price rises, which are serving to drive up value sales but dampen volumes in Greece. The general rise in the cost of living has made consumers more budget conscious, which, in combination with significant price increases in hot drinks, has constrained demand, as well as encouraging many consumers to look for more affordable options, including private label products.

Euromonitor International's Hot Drinks in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

38 Pages
Hot Drinks in Greece
Euromonitor International
December 2025
List Of Contents And Tables
HOT DRINKS IN GREECE
EXECUTIVE SUMMARY
Hot drinks hit by price increases
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Rising costs driving up prices
Weather plays a key role
WHAT’S NEXT?
Affordability will remain key
Health and wellness to exert a strong influence, albeit tempered by price increases
Adapting to hotter weather
COMPETITIVE LANDSCAPE
Nestlé dominates hot drinks sales
Strong demand for private label products
CHANNELS
Fragmentation of coffee distribution
Discounters expanding on back of increased consumer price consciousness
Foodservice vs retail split
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Prices continue to move upwards
INDUSTRY PERFORMANCE
Price increases drive value growth
Fresh coffee beans expanding, though penetration is low
WHAT’S NEXT?
Prices likely to remain high
Limited consumer interest in quick delivery
Growing demand for decaf, but penetration remains low
COMPETITIVE LANDSCAPE
Nestlé leads with a broad portfolio
Private label offer expanding
CHANNELS
Supermarkets dominate, but coffee benefits from diverse distribution
Retail e-commerce and discounters gaining share
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
TEA IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Fruit/herbal tea stands out
INDUSTRY PERFORMANCE
Volumes hit by high temperatures and challenging economic conditions
Fruit/herbal tea set to avoid volume decline
WHAT’S NEXT?
Greeks to continue to prefer coffee
Limited demand for delivery
Health and wellness trend to support demand for fruit/herbal tea
COMPETITIVE LANDSCAPE
Karoulias streamlines product offer
Expanding product offer and deeper retail penetration driving performances of most dynamic players
CHANNELS
Supermarkets dominates sales
Supermarket chains driving e-commerce growth
CATEGORY DATA
Table 37 Retail Sales of Tea by Category: Volume 2020-2025
Table 38 Retail Sales of Tea by Category: Value 2020-2025
Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
OTHER HOT DRINKS IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Hot drinks hit by health and wellness trend
INDUSTRY PERFORMANCE
Health and wellness trend driving shift away from other hot drinks
Child-focused brands suffering
WHAT’S NEXT?
Consumer health concerns to drive further decline
Little demand for rapid delivery
Sustainability having limited impact, but health and wellness exerting a strong influence
COMPETITIVE LANDSCAPE
Jotis leads
Pricing driving movement in competitive landscape
CHANNELS
Supermarkets leads distribution of other hot drinks
Discounters gaining share
CATEGORY DATA
Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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