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Hot Drinks in Denmark

Publisher Euromonitor International
Published Dec 08, 2025
Length 36 Pages
SKU # EP20676881

Description

In 2025, hot drinks in Denmark saw retail current value sales stagnate amidst declining consumption. Retail volume sales decreased for two main reasons. Firstly, younger generations in Denmark consumed notably fewer hot drinks than older generations. Secondly, price hikes in coffee, the dominant category of hot drinks, but also tea and other hot drinks, discouraged purchases. Tea, especially other tea and fruit/herbal tea, gained some benefit from health and wellness trends, but there was a gene...

Euromonitor International's Hot Drinks in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

36 Pages
Hot Drinks in Denmark
Euromonitor International
December 2025
List Of Contents And Tables
HOT DRINKS IN DENMARK
EXECUTIVE SUMMARY
Hot drinks lose appeal among younger generations
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Demand driven by premium and convenience attributes
Economising, environmental concerns and a preference for alternatives hit on-trade demand for hot drinks
Push-pull effect of health and wellness in hot drinks
WHAT’S NEXT?
Growing competition from soft drinks
Premiumisation over volume in hot drinks
Pricing to influence coffee consumption
COMPETITIVE LANDSCAPE
Merrild Kaffe leverages its strength in coffee to lead the industry
Urtekram’s offer fits with the health and wellness trend to see fast growth
CHANNELS
Discounters benefit from wide and price-conscious hot drinks offers
Economic conditions and channel stabilisation slow foodservice volume sales growth
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN DENMARK
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising global coffee prices maintain retail value sales
INDUSTRY PERFORMANCE
Shift to higher-quality over volume consumption
Instant coffee suffers from internal and external competition
WHAT’S NEXT?
Higher-quality, lower volume consumption trend to continue
New launches to add dynamism to fresh ground coffee pods
Coffee players to pay more attention to sustainability
COMPETITIVE LANDSCAPE
Merrild Kaffe leads with a strong local and international offer
Salling Group invests in its private label offer
CHANNELS
Discounters lead with large, value for money assortments
Fast growth from a low base for e-commerce as the channel’s coffee offer expands
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
TEA IN DENMARK
KEY DATA FINDINGS
2025 DEVELOPMENTS
Quality over volume in consumption terms
INDUSTRY PERFORMANCE
Maturity and modern alternatives hamper black tea demand
Healthier options drive retail sales growth
WHAT’S NEXT?
Robust higher-quality but lower tea consumption trend
Premiumisation to add dynamism to a mature category
Health and wellness trend to pique consumer interest in certain tea types
COMPETITIVE LANDSCAPE
Regular new launches maintain the appeal of the leading player’s offer
Nutrisslim taps into the shift to healthier options to post fast retail value sales growth
CHANNELS
Low-price positioning favours discounters
Growing reach and offer of e-commerce
CATEGORY DATA
Table 37 Retail Sales of Tea by Category: Volume 2020-2025
Table 38 Retail Sales of Tea by Category: Value 2020-2025
Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
OTHER HOT DRINKS IN DENMARK
KEY DATA FINDINGS
2025 DEVELOPMENTS
Parents look to alternatives to chocolate-based flavoured powder drinks
INDUSTRY PERFORMANCE
Other hot drinks remains on a downward trajectory in retail volume and value sales
Strong competition to chocolate-based flavoured powder drinks
WHAT’S NEXT?
Health and wellness considerations to shape category downturn
Low investment to continue to hamper development
RTD trend to continue to hurt chocolate-based flavoured powder drinks
COMPETITIVE LANDSCAPE
Nestlé leverages popularity of Nesquik and a relatively broad brand and format portfolio to dominate the competitive landscape
Urtekram rides organic trend to gain shelf presence and post the fastest retail value sales growth
CHANNELS
Retail offline dominates but grocery retailers increase their online presence
Chocolate-based powder drinks to be a casualty of foodservice’s move to convenience-focused products
CATEGORY DATA
Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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