Hot Drinks in Bulgaria
Description
Hot drinks in Bulgaria had a challenging 2025, as soaring commodity prices for coffee and cocoa beans negatively impacted volume sales and triggered fierce price competition among coffee distributors. In retail value terms, sales remained in growth territory, driven primarily by an increase in average unit prices and a slight shift from on-trade to off-trade consumption.
Euromonitor International's Hot Drinks in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Hot Drinks in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
37 Pages
- Hot Drinks in Bulgaria
- Euromonitor International
- December 2025
- List Of Contents And Tables
- HOT DRINKS IN BULGARIA
- EXECUTIVE SUMMARY
- KEY DATA FINDINGS
- KEY INDUSTRY TRENDS
- INDUSTRY PERFORMANCE
- High inflation dampens purchasing power, leading local consumers to seek discounts and promotions
- Demand for novel flavours and varieties increases
- Functionality and wellness trends continue to shape innovation
- WHAT’S NEXT?
- Prices expected to continue rising, driving promotions and discounting
- Premiumisation trend will continue, despite general price-sensitivity
- Wellness trend and increased awareness will intensify demand for low-sugar formulations
- COMPETITIVE LANDSCAPE
- Nestlé maintains its lead, despite fierce competition
- Tchibo gains ground by focusing on multi-channel distribution
- CHANNELS
- Supermarkets leads distribution thanks to wide assortment of hot drinks
- E-commerce benefits from demand for convenience, availability, and value for money
- FOODSERVICE VS RETAIL SPLIT
- MARKET DATA
- Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
- Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
- Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
- Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
- Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
- Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
- Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
- Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
- Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
- Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
- Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
- Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
- Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
- Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
- Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
- Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
- Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
- Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
- Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
- Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
- Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
- Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
- Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
- Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
- Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- COFFEE IN BULGARIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Coffee category faces significant challenges
- INDUSTRY PERFORMANCE
- Volume decline and value growth reflect soaring prices in 2025
- Regional novelty attracts interest
- WHAT’S NEXT?
- High prices will continue to drive current value growth in the coming years
- Premiumisation will continue apace, despite price-sensitivity
- New taxes could see further price increases for sweetened coffee
- COMPETITIVE LANDSCAPE
- Strong marketing campaigns crucial amidst fierce competition
- Tchibo benefits from diversification strategies in 2025
- CHANNELS
- Supermarkets leads coffee distribution in Bulgaria in 2025
- E-commerce enjoys notable share growth as retailers adopt omnichannel approach
- CATEGORY DATA
- Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
- Table 27 Retail Sales of Coffee by Category: Value 2020-2025
- Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
- Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
- Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
- Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
- Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
- Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
- Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
- Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
- Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- TEA IN BULGARIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Positive performance for tea in 2025, despite competing consumption trends
- INDUSTRY PERFORMANCE
- Tea enjoys growth across all metrics in 2025
- Health and wellness trend boosts consumption of green tea in Bulgaria
- WHAT’S NEXT?
- Category growth predicted as health and wellness trends gather pace
- Functionality set to remain a key driver of innovation
- Sustainability will go hand-in-hand with premiumisation
- COMPETITIVE LANDSCAPE
- Bioprograma strengthens its lead thanks to widespread distribution and strong marketing campaigns
- Botanical vies for share by enhancing its portfolio and broadening distribution
- CHANNELS
- Supermarkets continues to lead distribution in 2025
- E-commerce continues its upward trajectory
- CATEGORY DATA
- Table 37 Retail Sales of Tea by Category: Volume 2020-2025
- Table 38 Retail Sales of Tea by Category: Value 2020-2025
- Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
- Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
- Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
- Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
- Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
- Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
- Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
- Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- OTHER HOT DRINKS IN BULGARIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Competing trends lead to varied fortunes for other hot drinks in 2025
- INDUSTRY PERFORMANCE
- Retail volume sales of hot drinks fall in 2025 as prices soar
- Opportunities to position other plant-based hot drinks as healthier options
- WHAT’S NEXT?
- High cocoa prices are likely to constrain volume growth for other hot drinks in the years ahead
- Sugar tax imposition may further hamper sales
- Concerns about sugar consumption likely to drive reformulation
- COMPETITIVE LANDSCAPE
- Nestlé maintains its lead but loses share to more affordable “others”
- Tymbark remains a key player in 2025
- CHANNELS
- Small local grocers leads distribution, but loses some share to supermarkets and discounters in 2025
- Bulgaria sees rapid expansion of modern grocery retailing
- CATEGORY DATA
- Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
- Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
- Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
- Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
- Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
- Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
- Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
- Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
- Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
- Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
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