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Hot Drinks in Bulgaria

Published Dec 05, 2025
Length 37 Pages
SKU # EP20639388

Description

Hot drinks in Bulgaria had a challenging 2025, as soaring commodity prices for coffee and cocoa beans negatively impacted volume sales and triggered fierce price competition among coffee distributors. In retail value terms, sales remained in growth territory, driven primarily by an increase in average unit prices and a slight shift from on-trade to off-trade consumption.

Euromonitor International's Hot Drinks in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

37 Pages
Hot Drinks in Bulgaria
Euromonitor International
December 2025
List Of Contents And Tables
HOT DRINKS IN BULGARIA
EXECUTIVE SUMMARY
KEY DATA FINDINGS
KEY INDUSTRY TRENDS
INDUSTRY PERFORMANCE
High inflation dampens purchasing power, leading local consumers to seek discounts and promotions
Demand for novel flavours and varieties increases
Functionality and wellness trends continue to shape innovation
WHAT’S NEXT?
Prices expected to continue rising, driving promotions and discounting
Premiumisation trend will continue, despite general price-sensitivity
Wellness trend and increased awareness will intensify demand for low-sugar formulations
COMPETITIVE LANDSCAPE
Nestlé maintains its lead, despite fierce competition
Tchibo gains ground by focusing on multi-channel distribution
CHANNELS
Supermarkets leads distribution thanks to wide assortment of hot drinks
E-commerce benefits from demand for convenience, availability, and value for money
FOODSERVICE VS RETAIL SPLIT
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN BULGARIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Coffee category faces significant challenges
INDUSTRY PERFORMANCE
Volume decline and value growth reflect soaring prices in 2025
Regional novelty attracts interest
WHAT’S NEXT?
High prices will continue to drive current value growth in the coming years
Premiumisation will continue apace, despite price-sensitivity
New taxes could see further price increases for sweetened coffee
COMPETITIVE LANDSCAPE
Strong marketing campaigns crucial amidst fierce competition
Tchibo benefits from diversification strategies in 2025
CHANNELS
Supermarkets leads coffee distribution in Bulgaria in 2025
E-commerce enjoys notable share growth as retailers adopt omnichannel approach
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
TEA IN BULGARIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Positive performance for tea in 2025, despite competing consumption trends
INDUSTRY PERFORMANCE
Tea enjoys growth across all metrics in 2025
Health and wellness trend boosts consumption of green tea in Bulgaria
WHAT’S NEXT?
Category growth predicted as health and wellness trends gather pace
Functionality set to remain a key driver of innovation
Sustainability will go hand-in-hand with premiumisation
COMPETITIVE LANDSCAPE
Bioprograma strengthens its lead thanks to widespread distribution and strong marketing campaigns
Botanical vies for share by enhancing its portfolio and broadening distribution
CHANNELS
Supermarkets continues to lead distribution in 2025
E-commerce continues its upward trajectory
CATEGORY DATA
Table 37 Retail Sales of Tea by Category: Volume 2020-2025
Table 38 Retail Sales of Tea by Category: Value 2020-2025
Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
OTHER HOT DRINKS IN BULGARIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Competing trends lead to varied fortunes for other hot drinks in 2025
INDUSTRY PERFORMANCE
Retail volume sales of hot drinks fall in 2025 as prices soar
Opportunities to position other plant-based hot drinks as healthier options
WHAT’S NEXT?
High cocoa prices are likely to constrain volume growth for other hot drinks in the years ahead
Sugar tax imposition may further hamper sales
Concerns about sugar consumption likely to drive reformulation
COMPETITIVE LANDSCAPE
Nestlé maintains its lead but loses share to more affordable “others”
Tymbark remains a key player in 2025
CHANNELS
Small local grocers leads distribution, but loses some share to supermarkets and discounters in 2025
Bulgaria sees rapid expansion of modern grocery retailing
CATEGORY DATA
Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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