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Hot Drinks in Brazil

Publisher Euromonitor International
Published Nov 26, 2025
Length 39 Pages
SKU # EP20639433

Description

Coffee dominates hot drinks in Brazil. For centuries, Brazil’s history has been directly interlinked with the coffee category. The country’s economic, political, infrastructural and social evolution has been strongly connected with the developments in coffee. Brazil is the main coffee producer and exporter in the world, producing more than three million tonnes of green coffee in 2024. According to Euromonitor International’s Economies and Consumers research, the volume of coffee produced in Braz...

Euromonitor International's Hot Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

39 Pages
Hot Drinks in Brazil
Euromonitor International
November 2025
List Of Contents And Tables
HOT DRINKS IN BRAZIL
EXECUTIVE SUMMARY
Coffee continues to shape hot drinks in Brazil
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Inelastic consumption maintains positive retail volume growth trajectory for coffee despite rising prices
Convenience spurs fresh ground coffee pods while fresh coffee beans rides the quality wave
Health benefits spike interest in tea while there remains a habit of drinking chocolate milk
WHAT’S NEXT?
Positive outlook as coffee price rises slow
Premiumisation as a way to add dynamism to coffee
New consumption occasions to foster coffee demand
COMPETITIVE LANDSCAPE
New product developments in the pod and instant formats in coffee
More consolidated competitive landscapes in tea and other hot drinks
CHANNELS
Daily consumption favours physical retailers
Foodservice developments push higher on-trade volume sales growth in 2025
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Coffee registers growth in demand despite major challenges
INDUSTRY PERFORMANCE
High export volumes contribute to lower stocks and price spikes in coffee in 2025
Convenience and new flavours and brands help fresh ground coffee pods register the highest retail volume sales growth
WHAT’S NEXT?
Off-trade volume sales are set to see incrementally higher growth despite challenges ahead
Technological approaches to remain at the forefront of company strategies
Premiumisation to expand across coffee
COMPETITIVE LANDSCAPE
The competition increases in fresh coffee beans and fresh ground coffee
Nestlé Brasil invests to expand instant coffee
CHANNELS
Large modern grocery retailers dominate distribution but private label gains traction in other channels
Shift to foodservice as price differences narrow and consumption occasions increase
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
TEA IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Tea remains an underdeveloped category in Brazil
INDUSTRY PERFORMANCE
Healthier perception and innovation maintain an upward growth trajectory
More premium, functional variants drive retail value sales growth
WHAT’S NEXT?
Fruit/herbal tea to drive innovation and growth
New consumption occasions to be explored in tea
Local production to expand in Brazil
COMPETITIVE LANDSCAPE
Leão continues to dominate shelf space and off-trade value sales in tea
Smaller players focus on smaller retailers
CHANNELS
Large modern grocery retailers ensure a wide choice for consumers
Small local grocers remain important but face operating issues
CATEGORY DATA
Table 37 Retail Sales of Tea by Category: Volume 2020-2025
Table 38 Retail Sales of Tea by Category: Value 2020-2025
Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
OTHER HOT DRINKS IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
The category develops and grows despite challenges
INDUSTRY PERFORMANCE
Chocolate-based flavoured powder drinks afford a variety of uses
Positive, if marginal, retail volume growth amidst strong upward pressure on prices
WHAT’S NEXT?
Divergent performances anticipated at the category level
Brazil to potentially grow as an international cocoa producer
Other hot drinks with healthier approaches and ingredients are set to gain traction
COMPETITIVE LANDSCAPE
Nestlé Brasil leverages a strong and developing portfolio to lead other hot drinks
Toddy benefits from the exploration of exclusive and appealing options
CHANNELS
Chocolate-based flavoured powder drinks remain popular items in supermarkets and hypermarkets
Small local grocers offer a convenient alternative to large modern grocery retailers
CATEGORY DATA
Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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