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Hot Drinks in Belgium

Publisher Euromonitor International
Published Nov 26, 2025
Length 42 Pages
SKU # EP20639425

Description

In 2025, hot drinks in Belgium remained stable in volume terms, despite continued economic pressure and strong price increases – particularly in coffee. This resilience was largely attributed to the entrenched role of coffee in Belgian daily routines, with demand proving inelastic even as prices rose. Meanwhile, current value sales of hot drinks increased, fuelled primarily by premiumisation and higher unit prices in coffee.

Euromonitor International's Hot Drinks in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

42 Pages
Hot Drinks in Belgium
Euromonitor International
November 2025
List Of Contents And Tables
HOT DRINKS IN BELGIUM
EXECUTIVE SUMMARY
Value growth reflects premiumisation and price rises
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Volume sales remain stable but stagnant, while current value sales register robust increase
Local consumers continue to enjoy hot drinks in their daily lives, despite price rises
Premiumisation trend continues apace in 2025
WHAT’S NEXT?
Value growth expected to remain steady and robust in the years ahead
Focus on personalisation and added value, likely as players vie for share
Landscape is one of incremental evolution, rather than transformation
COMPETITIVE LANDSCAPE
Nestlé continues to lead overall sales thanks to widespread popularity of its key brands
Private label benefits from price consciousness in an inflationary environment
CHANNELS
Modern grocery retailers remain the biggest distribution channels in 2025
Discounters enjoys notable dynamism thanks to quality of private label lines
Foodservice vs retail split
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN BELGIUM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Stable volumes despite price pressures reflect coffee’s cultural importance
INDUSTRY PERFORMANCE
Current value growth reflects price rises and ongoing premiumisation
Fresh coffee beans offer superior taste experience
WHAT’S NEXT?
Relatively stable performance expected despite ongoing price pressures
Innovation set to focus on experience and sustainability
Iced coffee made at home could emerge as the next consumer trend
COMPETITIVE LANDSCAPE
Private label and global giants shape a competitive landscape
Ongoing price consciousness boosts sales of private label lines
CHANNELS
Modern grocery retailers dominate, while online remains niche outside Nespresso
Decline in alcohol consumption boosts sales of coffee through food service
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
TEA IN BELGIUM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Tea sees modest growth as consumer preferences shift
INDUSTRY PERFORMANCE
Modest growth for tea in Belgium 2025
Fruit/herbal tea benefits from healthy profile and functionality
WHAT’S NEXT?
Stability predicted, but ongoing shift toward infusions likely
Functionality will remain the key driver of tea innovation
Iced tea and cold infusions offer scope for growth
COMPETITIVE LANDSCAPE
Lipton remains leader, but competition from organic and private labels intensifies
Private label benefits from amid high inflation
CHANNELS
Supermarkets and discounters remain the core distribution channels for tea in Belgium
Experienced-driven approach benefits small local grocers
CATEGORY DATA
Table 37 Retail Sales of Tea by Category: Volume 2020-2025
Table 38 Retail Sales of Tea by Category: Value 2020-2025
Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
OTHER HOT DRINKS IN BELGIUM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Muted performance for other hot drinks in 2025
INDUSTRY PERFORMANCE
Category impacted by rising health consciousness
Low levels of investment and innovation compounds challenges
WHAT’S NEXT?
Gradual decline predicted as consumer interest and brand support fade
Functionality holds potential, but investment is unlikely in a declining segment
COMPETITIVE LANDSCAPE
Nestlé leads a quiet category with Nesquik and Bonjour
Private label sees dynamic growth as price consciousness impacts purchasing behaviour
CHANNELS
Modern retailers lead distribution of other hot drinks in 2025
Discounters continues to benefit from ability to offer value for money
CATEGORY DATA
Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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