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Hosiery in China

Publisher Euromonitor International
Published Dec 26, 2025
Length 22 Pages
SKU # EP20680412

Description

Despite a slight fall in volume sales, hosiery in China experienced low retail value growth in 2025, driven by an increase in the average unit price. The category is characterised by a shift towards emotional value, with brands like Bananain capitalising on this trend through innovative marketing strategies and products that evoke emotional connections with young consumers. Retail e-commerce leads sales of hosiery, thanks to offering convenience and a wide range of product choices to consumers.

Euromonitor International's Hosiery in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Non-Sheer Hosiery, Sheer Hosiery.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hosiery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Hosiery in China
Euromonitor International
December 2025
List Of Contents And Tables
HOSIERY IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Emotional value and omnichannel strategies drive growth for hosiery
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Non-sheer hosiery dominates value sales of hosiery in China through high volumes
Bananain's emotional appeal boosts sales of hosiery through innovative marketing
CHART 2 Bananain Socks Are More Than Just Socks
WHAT’S NEXT?
A continued shift to non-sheer hosiery as consumers prioritise wellness and individuality
CHART 3 Analyst Insight
Women's equality and changing dress codes redefine fashion norms
Functional hosiery set to gain traction among sports enthusiasts
COMPETITIVE LANDSCAPE
Nan Ji Ren maintains its lead through a cost-performance strategy
CHART 4 Langsha Struggles as Lack of Innovation Impact Sales
Opportunities for growth for players offering budget and high-value hosiery
CHANNELS
Retail e-commerce leads hosiery with its diverse product range and affordable prices
New retail concepts emerge with innovative strategies
PRODUCTS
New materials drive functional innovation in hosiery
CHART 5 Materials Innovation Enables Socks to Have Various Functionalities
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Descente Tap Into the More Professional Outdoor Segment
CHART 8 Anta’s Store Uses High-Tech to Improve the Customer Shopping Experience
CHART 9 Interest-Based E-Commerce is a Challenger to Tmall
CHART 10 Analyst Insight
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in China 2025
CHART 13 Key Insights on Consumers in China 2025
CHART 14 Consumer Landscape in China 2025
APPAREL AND FOOTWEAR IN CHINA
EXECUTIVE SUMMARY
Apparel and footwear navigates consumer comfort, sportswear boom, and digital retail
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Growth is driven by economic conditions, rational purchases, and technological innovation
Sportswear drives growth in apparel and footwear through innovation
Market polarisation affects value growth
WHAT’S NEXT?
Rising incomes, DTC strategies, and sustainability expected to drive growth
Functional and athletic apparel set to gain further popularity among women
Niche brands to drive growth in footwear through innovation
COMPETITIVE LANDSCAPE
Anta's multi-category coverage, brand strategy, and distribution extend its leading position
In a stable environment, opportunities for enhancing products and marketing
CHANNELS
Interest-based e-commerce platform Douyin takes share from Tmall
Quick commerce gains traction with 30-minute delivery
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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