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Hong Kong, China Spirits

Publisher Euromonitor International
Published Jun 19, 2024
Length 30 Pages
SKU # EP18925949

Description

Spirits in Hong Kong, China


Total volume sales of spirits in Hong Kong continued to rise in 2023, as tourists and expatriates gradually returned to the city, while an increase in the number of banquets hosted and public festivals, concerts, and events helped to drive up demand. Both on-trade and off-trade outlets witnessed an upturn as the city gradually returned to normal after reopening, with traditionally popular spirits such as whiskies and vodka sold in large quantities during peak event hours. The resumption of major...

Euromonitor International's Spirits in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

30 Pages
Spirits in Hong Kong, China
Euromonitor International
June 2024
List Of Contents And Tables
SPIRITS IN HONG KONG, CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Improving sales of spirits as Hong Kong reopens to mainland tourists
Cocktails and returning tourists key factors influencing sales of spirits
Great penetration of non alcoholic spirits driven by health and wellness trend
PROSPECTS AND OPPORTUNITIES
Gradual economic recovery will bolster total volume sales
Sustainability will continue to be a major driver as consumer tastes further evolve
Domestic spirits to see increasing demand from both local consumers and tourists
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 1 Benchmark Brands 2023
CATEGORY DATA
Table 1 Sales of Spirits by Category: Total Volume 2018-2023
Table 2 Sales of Spirits by Category: Total Value 2018-2023
Table 3 Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 4 Sales of Spirits by Category: % Total Value Growth 2018-2023
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2018-2023
Table 10 Sales of White Rum by Price Platform: % Total Volume 2018-2023
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2018-2023
Table 12 Sales of English Gin by Price Platform: % Total Volume 2018-2023
Table 13 Sales of Vodka by Price Platform: % Total Volume 2018-2023
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2018-2023
Table 15 GBO Company Shares of Spirits: % Total Volume 2019-2023
Table 16 NBO Company Shares of Spirits: % Total Volume 2019-2023
Table 17 LBN Brand Shares of Spirits: % Total Volume 2020-2023
Table 18 Forecast Sales of Spirits by Category: Total Volume 2023-2028
Table 19 Forecast Sales of Spirits by Category: Total Value 2023-2028
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN HONG KONG, CHINA
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 22 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 25 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 32 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 33 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 34 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 3 Research Sources

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