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Home Video in China

Publisher Euromonitor International
Published Aug 11, 2025
Length 21 Pages
SKU # EP20320990

Description

In 2025, home video retail volume sales in China fell by 1% to 32 million units due to the sluggish real estate market, cautious consumers, and changing habits. However, the decline was insignificant, mitigated by several key factors. The State Council’s trade-in policy, aimed at eliminating CRT and LED televisions that did not meet energy efficiency standards, played a significant role. AVC Cloud Network data show sales of low-end models with a screen size of 35 inches or below decreased by ove...

Euromonitor International's Home Video in China report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Televisions, Video Players.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Video market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Home Video in China
Euromonitor International
August 2025
List Of Contents And Tables
HOME VIDEO IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Several factors limit the rate of decline for home video in 2025
Offering quality products and advanced technology, Qingdao Hisense Electric extends its lead
Retail e-commerce maintains share growth due to convenience and promotions
PROSPECTS AND OPPORTUNITIES
A continued move towards higher quality home video products such as OLED TVs
Enhancements to production efficiency set to continue
Improving the viewing experience through AR/VR, and meeting consumers’ sustainability demands
CATEGORY DATA
Table 1 Sales of Home Video by Category: Volume 2020-2025
Table 2 Sales of Home Video by Category: Value 2020-2025
Table 3 Sales of Home Video by Category: % Volume Growth 2020-2025
Table 4 Sales of Home Video by Category: % Value Growth 2020-2025
Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
Table 6 NBO Company Shares of Home Video: % Volume 2021-2025
Table 7 LBN Brand Shares of Home Video: % Volume 2022-2025
Table 8 Distribution of Home Video by Channel: % Volume 2020-2025
Table 9 Forecast Sales of Home Video by Category: Volume 2025-2030
Table 10 Forecast Sales of Home Video by Category: Value 2025-2030
Table 11 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
Table 13 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030
CONSUMER ELECTRONICS IN CHINA
EXECUTIVE SUMMARY
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
MARKET DATA
Table 14 Sales of Consumer Electronics by Category: Volume 2020-2025
Table 15 Sales of Consumer Electronics by Category: Value 2020-2025
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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