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Home Video in Brazil

Publisher Euromonitor International
Published Jan 21, 2026
Length 24 Pages
SKU # EP20807515

Description

Retail volume sales of home video in Brazil declined slightly in 2025, reflecting the category’s advanced maturity and the extension of replacement cycles among consumers. Despite a more controlled inflationary environment, households remained cautious with discretionary spending, prioritising essential purchases and postponing TV upgrades unless there was a clear perceived benefit. As a result, volume performance remained subdued, while value was better supported by a gradual shift towards high...

Euromonitor International's Home Video in Brazil report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Televisions, Video Players.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Video market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Home Video in Brazil
Euromonitor International
January 2026
List Of Contents And Tables
HOME VIDEO IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premiumisation sustains value as replacement cycles lengthen and legacy formats fade
Global leaders compete as Chinese brands gain traction with affordable premium lines
Specialists remain central as promotion-led dynamics drive sales growth in retail e-commerce and hypermarkets
PROSPECTS AND OPPORTUNITIES
Premium upgrades and event-driven demand to drive value sales as maturity constrains volumes
Technological progress remains evolutionary with AI enhancing experiences
Cost optimisation and ‘affordable premium’ strategies drive innovation amid intense competition
CATEGORY DATA
Table 1 Sales of Home Video by Category: Volume 2020-2025
Table 2 Sales of Home Video by Category: Value 2020-2025
Table 3 Sales of Home Video by Category: % Volume Growth 2020-2025
Table 4 Sales of Home Video by Category: % Value Growth 2020-2025
Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
Table 6 NBO Company Shares of Home Video: % Volume 2021-2025
Table 7 LBN Brand Shares of Home Video: % Volume 2022-2025
Table 8 Distribution of Home Video by Channel: % Volume 2020-2025
Table 9 Forecast Sales of Home Video by Category: Volume 2025-2030
Table 10 Forecast Sales of Home Video by Category: Value 2025-2030
Table 11 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
Table 13 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030
CONSUMER ELECTRONICS IN BRAZIL
EXECUTIVE SUMMARY
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
MARKET DATA
Table 14 Sales of Consumer Electronics by Category: Volume 2020-2025
Table 15 Sales of Consumer Electronics by Category: Value 2020-2025
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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