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Herbal/Traditional Products in Australia

Publisher Euromonitor International
Published Sep 18, 2025
Length 30 Pages
SKU # EP20423754

Description

Sales of herbal/traditional products have seen strong growth in current value terms in 2025, with the dominant herbal/traditional dietary supplements category outpacing that of herbal/traditional remedies. Herbal/traditional dietary supplements are proving popular in 2025. For instance, ginseng, known for its ability to combat mental fatigue and support healthy stress responses, has seen particularly strong growth in 2025. Calming botanicals such as ashwagandha, chamomile, passionflower and lemo...

Euromonitor International's Herbal/Traditional Products in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Herbal/Traditional Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

30 Pages
Herbal/Traditional Products in Australia
Euromonitor International
September 2025
List Of Contents And Tables
HERBAL/TRADITIONAL PRODUCTS IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Herbal/traditional products gain prominence as brands launch new products
Leading players at the forefront of innovation in formulations, formats and quality
Herbal/traditional products benefit from strong and expanding distribution presence
PROSPECTS AND OPPORTUNITIES
Herbal/traditional products set to gain prominence
Labelling standards likely to tighten over the forecast period
Herbal/traditional products expected to face cross-category competition
CATEGORY DATA
Table 1 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN AUSTRALIA
EXECUTIVE SUMMARY
Consumer health in 2025: The big picture
2025 Key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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