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Health and Wellness in the United Arab Emirates

Publisher Euromonitor International
Published Jan 21, 2026
Length 60 Pages
SKU # EP20808068

Description

Health and wellness in the United Arab Emirates continued to develop in 2024, supported by gradually strengthening consumer engagement with healthier lifestyles and more claim-led purchasing behaviour. High obesity levels and growing awareness of diet-related health risks continued to shape demand, encouraging consumers to look for “better for you” options across both food and beverages, even when taste and convenience remained primary drivers. This supported strong momentum for reduced sugar pr...

Euromonitor International's Health and Wellness in United Arab Emirates report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

60 Pages
Health and Wellness in the United Arab Emirates
Euromonitor International
January 2026
List Of Contents And Tables
HEALTH AND WELLNESS IN THE UNITED ARAB EMIRATES
EXECUTIVE SUMMARY
Health-driven reformulation and functional positioning support resilient growth
INDUSTRY PERFORMANCE
Sugar avoidance accelerates amid obesity concerns and policy pressure
Clean label and functional nutrition gain scale as consumers seek “everyday wellness” upgrades
WHAT’S NEXT
Naturalness, added-value functionality and specialised diets to drive future demand
COUNTRY REPORTS DISCLAIMER
HW HOT DRINKS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Health-conscious choices support natural and reduced sugar hot drinks
INDUSTRY PERFORMANCE
Sugar avoidance and convenience shape mainstream health choices
Natural remains the most influential claim, led by herbal tea
Vegetarian remains niche, concentrated in instant mixes
WHAT’S NEXT
Natural and functional tea benefits set to drive future health-led demand
Natural positioning will remain central, supporting both established and emerging brands
Vegetarian is expected to remain stable rather than accelerate
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HW SOFT DRINKS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Functionality and reduced sugar drive health and wellness demand
INDUSTRY PERFORMANCE
Claims-led decision-making strengthens as consumers seek healthier indulgence
Natural benefits from strong associations with healthier living
Good source of vitamins performs strongly as functional hydration grows
WHAT’S NEXT
Health awareness will deepen, supporting growth for natural and functional propositions
Natural is expected to become an increasingly standard expectation
Vitamins are expected to shift from “highlighted” to “added” functionality
CATEGORY DATA
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HW SNACKS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Clean label indulgence and portion control reshape health-focused snacking
INDUSTRY PERFORMANCE
Permissible indulgence grows as consumers seek healthier snack formats
Natural maintains strong momentum as brands expand “better ingredients” propositions
No sugar demand expands as mindful indulgence strengthens
WHAT’S NEXT
Health-led snacking will expand through clean label, protein and better savoury options
Natural expected to benefit from snack bar growth and sustainability-linked choices
No sugar expected to remain strong as hygiene habits and flavour innovation support gum
CATEGORY DATA
Table 19 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HW DAIRY PRODUCTS AND ALTERNATIVES IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Functional and fortified dairy supports value growth despite maturity
INDUSTRY PERFORMANCE
Protein and gut health claims gain momentum across modern retail
Local production gains visibility, supporting premium quality cues
Good source of minerals remains a core claim, led by fortified milk
WHAT’S NEXT
Local supply expansion and functional nutrition to drive category development
Good source of minerals expected to rise steadily through continued functionalisation
Good source of vitamins expected to strengthen as fortified propositions expand
CATEGORY DATA
Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HW COOKING INGREDIENTS AND MEALS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Natural positioning gains ground as health and sustainability expectations rise
INDUSTRY PERFORMANCE
Reformulation, functionality and plant-based meal options shape the category
Natural strengthens through quality assurance and trust-building initiatives
Vegetarian benefits from dietary diversity and healthier convenience
WHAT’S NEXT
Clean label, functional benefits and ethical sourcing will shape future growth
Natural expected to stay dominant, supported by reduced sugar and “better ingredients” choices
Vegetarian expected to expand through modern ready meals and plant-based staples
CATEGORY DATA
Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HW STAPLE FOODS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Fortified and specialised staples gain traction amid evolving wellness priorities
INDUSTRY PERFORMANCE
Functional nutrition and “healthier everyday choices” shape staple demand
Gluten free expands beyond niche shoppers as availability improves
Organic demand strengthens as health and sustainability converge
WHAT’S NEXT
Food security, functional staples and specialised diets to support future growth
Gluten free expected to expand through innovation and wider mass-market reach
Organic expected to remain premium but grow steadily as availability improves
CATEGORY DATA
Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER

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