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Health and Wellness in South Africa

Publisher Euromonitor International
Published Jan 16, 2026
Length 58 Pages
SKU # EP20773188

Description

In 2024, health and wellness packaged food and beverage markets in South Africa continued to expand, shaped by rising public health concerns, regulatory pressure and changing consumer lifestyles. High prevalence of obesity, diabetes and cardiovascular disease has kept nutrition firmly in focus, encouraging consumers to seek products that support everyday wellbeing rather than niche dietary needs. Across categories, demand increasingly favoured offerings that combine functionality, moderation and...

Euromonitor International's Health and Wellness in South Africa report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

58 Pages
Health and Wellness in South Africa
Euromonitor International
January 2026
List Of Contents And Tables
HEALTH AND WELLNESS IN SOUTH AFRICA
EXECUTIVE SUMMARY
Health pressures accelerate demand for functional and better-for-you products
INDUSTRY PERFORMANCE
Sugar reduction and regulatory pressure reshape portfolios
Functionality, fortification and everyday nutrition gain momentum
WHAT’S NEXT
Functionality, clean labelling and affordability to drive future growth
COUNTRY REPORTS DISCLAIMER
HW HOT DRINKS IN SOUTH AFRICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Natural positioning strengthens as functional innovation accelerates
INDUSTRY PERFORMANCE
Functional nutrition and fortification remain central to consumer appeal
Natural claims benefit from clean-label preferences
Caffeine-free positioning reinforced by rooibos innovation
WHAT’S NEXT
Functional benefits and sugar reduction to shape innovation
Natural positioning to deepen through education and maturity
Rooibos to remain the backbone of caffeine-free growth
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HW SOFT DRINKS IN SOUTH AFRICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Functional beverages gain ground as sugar reduction reshapes portfolios
INDUSTRY PERFORMANCE
Clean-label preferences and functional demand reshape consumption
No sugar positioning shaped by taxation and reformulation
Energy boosting remains dominant despite evolving expectations
WHAT’S NEXT
Functional ingredients to underpin future growth
Regulatory pressure to sustain momentum for no sugar
Energy boosting growth to moderate as natural alternatives emerge
CATEGORY DATA
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HW SNACKS IN SOUTH AFRICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Protein, cleaner labels and regulation reshape snack innovation
INDUSTRY PERFORMANCE
Protein enrichment and cleaner labels gain traction across snacks
Gluten free shifts from lifestyle positioning to incidental health cue
Fibre claims soften as messaging shifts toward moderation
WHAT’S NEXT
Fortification, protein and regulation will reshape snack positioning
Gluten free grows incidentally through healthier snack alternatives
Fibre finds relevance in bars and traditional snack formats
CATEGORY DATA
Table 19 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HW DAIRY PRODUCTS AND ALTERNATIVES IN SOUTH AFRICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Fortification, digestion and functionality shape dairy health positioning
INDUSTRY PERFORMANCE
Fortification and digestive health drive incremental innovation in dairy
Low fat remains stable amid rising indulgence in yoghurt
Vitamins strengthen dairy’s role in everyday nutrition
WHAT’S NEXT
Regulation, plant-based growth and digestive health shape future dairy development
Low fat retains relevance but shows limited growth potential
Vitamins remain a cornerstone of dairy health positioning
CATEGORY DATA
Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HW COOKING INGREDIENTS AND MEALS IN SOUTH AFRICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Private label and everyday health cues shape value-driven wellness choices
INDUSTRY PERFORMANCE
Value-driven health and wellness claims gain traction through private label
Vegetarian positioning expands through sauces and ready meals
Vegan claims benefit from packaging updates rather than reformulation
WHAT’S NEXT
Regulatory change and affordability will shape innovation priorities
Vegetarian claims to grow steadily alongside category development
Vegan positioning to evolve towards cleaner-label expectations
CATEGORY DATA
Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HW STAPLE FOODS IN SOUTH AFRICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Incremental health upgrades strengthen the role of everyday staples
INDUSTRY PERFORMANCE
Reformulation, fortification and clearer on-pack communication shape staple food choices
High fibre gains traction through cereals, bread and wholegrain positioning
Vitamins and minerals remain central to staple food health positioning
WHAT’S NEXT
Everyday nutrition and regulatory change will shape future staple food innovation
Fibre remains a durable and trusted health claim in staple foods
Fortification supports long-term relevance of vitamins and minerals
CATEGORY DATA
Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER

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