
Health and Wellness in Poland
Description
Health and Wellness in Poland
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.
Euromonitor International's Health and Wellness in Poland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
60 Pages
- Health and Wellness in Poland
- Euromonitor International
- January 2024
- List Of Contents And Tables
- HEALTH AND WELLNESS IN POLAND
- EXECUTIVE SUMMARY
- Overview
- DISCLAIMER
- HW HOT DRINKS IN POLAND
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Products offering functional ingredients and immune support see rising sales
- Coffee helps natural to hold the leading sales within health and wellness hot drinks, although natural tea also has significant sales
- Superfruit claim boosted by a consumer desire to look good and maintain health within hot drinks
- PROSPECTS AND OPPORTUNITIES
- Innovations in terms of no caffeine coffee and coffee with additives
- Healthier lifestyles and demand for less processing will lead natural to see significant absolute growth in health and wellness hot drinks
- Concern about diseases of the circulatory system set to boost interest in cardiovascular health hot drinks
- CATEGORY DATA
- Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
- Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
- Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
- Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
- Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
- Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
- Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
- Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
- Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
- HW SOFT DRINKS IN POLAND
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Government acts to discourage high sugar consumption
- Natural leads sales of health and wellness soft drinks, as consumers aim to maintain their health through diet
- Low fat claim in health and wellness soft drinks benefits from media coverage that raises concern about health problems linked to fat consumption
- PROSPECTS AND OPPORTUNITIES
- Further withdrawal of high sugar soft drinks as scope of regulation set to expand
- Natural likely to show promise in health and wellness soft drinks during the forecast period as consumers seek out less processed soft drinks
- Concerns about health, the environment, and animal welfare set to boost lactose free during the forecast period
- CATEGORY DATA
- Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
- Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
- Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
- Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
- Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
- Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
- Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
- Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
- HW SNACKS IN POLAND
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Consumers turn to locally produced health and wellness snacks offering flavour variety
- Gluten free leads health and wellness snacks as consumer awareness of gluten intolerance rises and more references are available
- Consumers’ desire to boost their metabolism sees rise in sales of superfruit snacks
- PROSPECTS AND OPPORTUNITIES
- Body consciousness and health awareness will support growth for health and wellness snacks
- Continuing the trend from 2022, gluten free also set to see strong absolute growth in health and wellness snacks over the forecast period
- Consumer concerns over cardiovascular health and recent legislation set to lead to growth in cardiovascular health and no fat products
- CATEGORY DATA
- Table 18 Sales of Snacks by Health and Wellness Type: Value 2019-2022
- Table 19 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
- Table 20 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
- Table 21 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
- Table 22 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
- Table 23 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
- Table 24 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
- Table 25 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
- HW DAIRY PRODUCTS AND ALTERNATIVES IN POLAND
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Activities to promote vegan dairy products and alternatives
- In 2022, the natural claim leads health and wellness dairy products and alternatives, as such products enjoy greater consumer trust
- Consumers look for energy boosting claims due to busy lives and challenges recovering from COVID-19
- PROSPECTS AND OPPORTUNITIES
- Popularity of lactose-free and vegan products to stimulate sales
- Natural also set to see the strongest absolute growth in health and wellness dairy products and alternatives over the forecast period
- Concerns about health, animal welfare and the environment mean vegetarian will be a claim to watch
- CATEGORY DATA
- Table 26 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
- Table 27 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
- Table 28 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
- Table 29 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
- Table 30 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
- Table 31 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
- Table 32 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
- Table 33 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
- Table 34 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
- HW COOKING INGREDIENTS AND MEALS IN POLAND
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Adding value through vegan and clean label
- Concern about overprocessing of food helps natural to lead sales of health and wellness cooking ingredients and meals
- Good source of antioxidants records growth as consumers look for functional products, while low fat also sees rising value sales in 2022
- PROSPECTS AND OPPORTUNITIES
- Innovations in the vegetarian and vegan space set to stimulate sales
- Natural to see the most promising absolute growth in health and wellness cooking ingredients and meals as consumers avoid overprocessed foods
- No allergens expected to record value growth as consumers look after themselves and the planet
- CATEGORY DATA
- Table 35 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
- Table 36 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
- Table 37 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
- Table 38 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
- Table 39 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
- Table 40 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
- Table 41 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
- Table 42 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
- Table 43 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
- HW STAPLE FOODS IN POLAND
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Vegetarian and no sugar products highlight added features to attract consumers
- Increased health concerns, boosted by the pandemic, leads high fibre to see the highest sales in health and wellness staple foods
- As vegetarian and vegan diets become more popular, plant-based records the most dynamic performance within health and wellness staple foods
- PROSPECTS AND OPPORTUNITIES
- Need for innovation, especially in light of recent legislation, but also a need to remain price-competitive
- Vegan set to see strong absolute growth in health and wellness staple foods as more consumers turn to a diet free from animal products
- With consumers looking to improve their digestion and metabolism, probiotic will be one to watch within health and wellness staple foods
- CATEGORY DATA
- Table 44 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
- Table 45 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
- Table 46 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
- Table 47 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
- Table 48 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
- Table 49 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
- Table 50 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
- Table 51 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
- Table 52 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
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