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Health and Wellness in the Netherlands

Publisher Euromonitor International
Published Dec 23, 2025
Length 64 Pages
SKU # EP20680713

Description

In 2024, consumers in the Netherlands increasingly prioritised low sugar claims, alongside fortified/functional and energy-boosting products that support physical and mental performance. Plant based, vegetarian, and vegan options gained traction, reflecting growing interest in preventative health, sustainability, and digestive wellness. High fibre, gluten free, organic, and high protein claims further shaped purchasing decisions, driven by awareness of dietary intolerances, weight management, an...

Euromonitor International's Health and Wellness in Netherlands report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2020-2024, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

64 Pages
Health and Wellness in the Netherlands
Euromonitor International
December 2025
List Of Contents And Tables
HEALTH AND WELLNESS IN THE NETHERLANDS
EXECUTIVE SUMMARY
Low sugar, plant-based, and fortified/functional foods driving health and wellness in the Netherlands
INDUSTRY PERFORMANCE
Low sugar and fortified/function innovations reshape health and wellness in the Netherlands
Plant based, organic, and gluten free claims drive preventative health choices
WHAT’S NEXT
Organic and fortified/functional food claims are set to drive growth for health and wellness products
COUNTRY REPORTS DISCLAIMER
HW HOT DRINKS IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Fortified/functional, organic, and premium trends drive growth in hot drinks
INDUSTRY PERFORMANCE
Health and wellness claims impact coffee and tea as consumers shift towards functional and premium products
Rising health consciousness drives ongoing demand for no caffeine hot drinks
Natural and functional claims maintain relevance in tea while health-focused innovations in coffee remain limited
WHAT’S NEXT
Consumers will continue to perceive the organic claim to offer superior quality and sustainability
The no caffeine claim is set to drive growth amid rising demand for natural and organic options
The natural claim is expected to grow as consumers shift from basic to premium coffee and tea products
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HW SOFT DRINKS IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Low sugar and fortified/functional benefits shape growth and consumer trends in soft drinks
INDUSTRY PERFORMANCE
Low sugar and fortified/functional claims support health driven innovation
No sugar drives growth as consumer preferences shift and government pressures intensify
Energy boosting expands beyond energy drinks to support everyday performance and mental focus
WHAT’S NEXT
Fortified/functional claims in soft drinks are set to outperform as health driven demand drives dynamics
No sugar soft drinks are set to drive growth as consumer health preferences continue to shift
The energy boosting claim is poised for growth, supported by ongoing innovation
CATEGORY DATA
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HW SNACKS IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Low sugar claims, plant based indulgence and high protein products is driving growth in snacks
INDUSTRY PERFORMANCE
Low sugar reduction and no sugar launches continue to drive innovation in snacks
Rising interest in plant based goods and health drives sales of the vegetarian claim
Taste and indulgence drive the success of the vegan claim in snacks
WHAT’S NEXT
High protein and health and wellness innovations are set to support growth for snacks in the Netherlands
Sales of vegetarian snacks are set to be driven by demand for convenient, high protein snacks
The vegan snack claim is poised for growth as taste and indulgence drive consumer appeal
CATEGORY DATA
Table 19 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HW DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
High protein and plant based dairy grow amid shifting consumer preferences
INDUSTRY PERFORMANCE
High protein innovation shapes consumer buying habits in dairy products and alternatives
Low fat dairy shows stabilisation as fitness-led products offset shifting consumer preferences
Natural claims remain expected in dairy while plant based products face scrutiny over processing
WHAT’S NEXT
High protein and plant based dairy will remain key drives of innovation and growth
Low fat dairy is set to face pressure, however, fitness-focused ranges have potential for growth
Limited growth potential for natural claims as organic products take precedence
CATEGORY DATA
Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HW COOKING INGREDIENTS AND MEALS IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Vegetarian, vegan and gluten free claims drive sales in cooking ingredients and meals in 2024
INDUSTRY PERFORMANCE
Low sugar and organic claims drive strong value growth in cooking ingredients and meals
Health and sustainability drive growth of vegetarian cooking ingredients and meals
The vegan claim is supported by the rise of flexitarian diets in the Netherlands
WHAT’S NEXT
Consumers are set to balance health and wellness claims with indulgence
Meals and soups offer a key growth opportunity for vegetarian products in the Netherlands
Demand for vegan products will be driven by health benefits and sustainability
CATEGORY DATA
Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HW STAPLE FOODS IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumer health awareness fuels product innovation in staple foods
INDUSTRY PERFORMANCE
Consumer health trends drive reformulation and growth in organic, plant based, and low sugar claims
Rising consumer awareness and health considerations drive steady growth for gluten free claims
Health awareness and fortified/functional benefits drive growth in high fibre products
WHAT’S NEXT
Plant based products and no sugar claims are set to drive growth across staple foods
An expanding range of products will support sales for the gluten free claim
Demand for high fibre claims will be driven by awareness of digestive health, and weight management
CATEGORY DATA
Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER

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