
Health and Wellness in Italy
Description
Health and Wellness in Italy
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.
Euromonitor International's Health and Wellness in Italy report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
60 Pages
- Health and Wellness in Italy
- Euromonitor International
- January 2024
- List Of Contents And Tables
- HEALTH AND WELLNESS IN ITALY
- EXECUTIVE SUMMARY
- Overview
- DISCLAIMER
- HW HOT DRINKS IN ITALY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Consumers willing to pay more for clearly defined health benefits but economic pressures limit stronger gains
- Natural fresh coffee remains the key sales driver in 2022
- Health conscious consumers look to reduce their intake of sugar, fat, salt and caffeine
- PROSPECTS AND OPPORTUNITIES
- Italians expected to embrace natural, healthy and organic hot drinks options over the forecast period
- Natural claims tap into a growing desire to follow a clean and healthy lifestyle
- Digestive health expected to offer growth opportunities
- CATEGORY DATA
- Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
- Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
- Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
- Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
- Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
- Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
- Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
- Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
- Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
- HW SOFT DRINKS IN ITALY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Consumers focus on reducing their sugar intake in 2022 while energy boosting properties prove fruitful
- Natural soft drinks retain their appeal among health conscious consumers in 2022
- Dairy free claims boost sales of Red Bull
- PROSPECTS AND OPPORTUNITIES
- Polarised performance expected from health and wellness soft drinks over the forecast period
- Energy boosting the most promising health claim in soft drinks
- High fibre juice to grow as consumers look to improve their health
- CATEGORY DATA
- Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
- Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
- Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
- Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
- Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
- Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
- Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
- Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
- HW SNACKS IN ITALY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- High protein snack bars back in favour as pandemic fears subside
- Gluten free leads health and wellness snacks in 2022
- Caffeine comes under the microscope as consumers look to lead longer, healthier lives
- PROSPECTS AND OPPORTUNITIES
- Demand for plant-based, vegan, and dairy free ice cream set to rise
- Consumers likely to show increasing awareness of the impact of their purchasing decisions on their health and the environment
- Digestive health coming into greater focus
- CATEGORY DATA
- Table 18 Sales of Snacks by Health and Wellness Type: Value 2019-2022
- Table 19 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
- Table 20 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
- Table 21 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
- Table 22 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
- Table 23 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
- Table 24 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
- Table 25 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
- HW DAIRY PRODUCTS AND ALTERNATIVES IN ITALY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Vegan dairy products and alternatives on the rise as more consumers pursue plant-based diets
- Lactose free leads health and wellness dairy products and alternatives in 2022
- High fibre claim sees rising demand and sales
- PROSPECTS AND OPPORTUNITIES
- Immune support claims likely to become more prominent in milk formula over the forecast period
- Consumers becoming more selective about what they put into their diet
- Promising outlook for digestive health, backed by Italy’s rapidly ageing population
- CATEGORY DATA
- Table 26 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
- Table 27 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
- Table 28 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
- Table 29 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
- Table 30 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
- Table 31 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
- Table 32 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
- Table 33 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
- Table 34 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
- HW COOKING INGREDIENTS AND MEALS IN ITALY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Organic products finding favour as Italy approves new organic law
- Increasingly health conscious consumers helping to drive sales in 2022 with focus on gluten free claims
- Consumers look to cut salt out of their diet as health concerns grow
- PROSPECTS AND OPPORTUNITIES
- Italians taking the sugar out of their spreads as obesity rates rise
- No allergens cooking ingredients and meals receiving growing interest but Nutella remains under the microscope
- Italy’s ageing population likely to boost sales of immune support cooking ingredients and meals
- CATEGORY DATA
- Table 35 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
- Table 36 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
- Table 37 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
- Table 38 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
- Table 39 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
- Table 40 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
- Table 41 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
- Table 42 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
- Table 43 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
- HW STAPLE FOODS IN ITALY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Italians go in search of healthy indulgence
- Gluten free claims find favour in 2022 as consumers pursue healthier diets
- Ageing Italian population helps stimulate demand for brain health and memory staple foods
- PROSPECTS AND OPPORTUNITIES
- Pasta lovers expected to turn to healthier options
- Italians likely to become more sensitive about what goes into the food they eat with a strong focus on gluten and fibre
- Keto staple foods set benefit from growing obesity concerns
- CATEGORY DATA
- Table 44 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
- Table 45 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
- Table 46 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
- Table 47 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
- Table 48 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
- Table 49 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
- Table 50 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
- Table 51 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
- Table 52 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
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