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Health and Wellness in Germany

Publisher Euromonitor International
Published Dec 09, 2025
Length 62 Pages
SKU # EP20676902

Description

The emphasis on health-conscious and sustainable food and drink choices is intensifying in Germany. Consumers are increasingly prioritising dietary alternatives that cater for specific health needs, such as gluten free, high protein, or low carbohydrate options. Furthermore, concerned about rising rates of obesity and diabetes, and other non-communicable diseases, consumers are focused on their intake of sugar, salt and unhealthy fats, which is shaping their purchasing behaviour. This, alongside...

Euromonitor International's Health and Wellness in Germany report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2020-2024, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

62 Pages
Health and Wellness in Germany
Euromonitor International
December 2025
List Of Contents And Tables
HEALTH AND WELLNESS IN GERMANY
EXECUTIVE SUMMARY
Consumers showing a growing willingness to invest in healthier products
INDUSTRY PERFORMANCE
Demand focusing on healthier, more sustainable and more ethical products
Natural, plant-based and high protein claims come to the fore
WHAT’S NEXT
Players to focus on reformulating products to meet evolving health and lifestyle trends
COUNTRY REPORTS DISCLAIMER
HW HOT DRINKS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Natural, organic and functional hot drinks among the big winners in 2024
INDUSTRY PERFORMANCE
Consumers looking to make healthier choices
Natural claims find favour among those seeking healthier and more sustainable options
Sales of no caffeine coffee decline but tea benefits from its association with wellness
WHAT’S NEXT
Natural and organic claims set to drive growth
Tea set to be a key focus of the health and wellness movement
Demand is expected to grow for natural, fortified and unsweetened hot drinks
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HW SOFT DRINKS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumers go in search of healthier and natural soft drinks
INDUSTRY PERFORMANCE
Consumers look to reduce their sugar intake as health concerns rise
Natural soft drinks thriving as consumers focus on product labels
Energy boosting claims retain their appeal
WHAT’S NEXT
Rising health concerns will continue to inform the development of the soft drinks market
Natural claims likely to find a growing audience as consumers shun artificial ingredients
Energy boosting claims expected to win over busy consumers
CATEGORY DATA
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HW SNACKS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
A positive year for health and wellness snacks
INDUSTRY PERFORMANCE
Health and animal welfare concerns informing new product development
Gluten free snacks benefit from a growing audience of consumers
Vegan products playing a leading role in the market
WHAT’S NEXT
High protein claims set to remain in vogue as consumers make healthier choices
Gluten free diets likely to remain an important sales driver
Vegan snacks set for a more stable growth path
CATEGORY DATA
Table 19 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HW DAIRY PRODUCTS AND ALTERNATIVES IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Players responding to the changing needs of the market
INDUSTRY PERFORMANCE
Consumers making healthier and more ethical purchasing decisions
Low fat claims lose appeal as focus shifts to plant-based dairy
Lactose free claims gaining prominence
WHAT’S NEXT
Consumers will likely continue to focus on making more ethical and healthier choices
Rising obesity concerns remain a key sales driver
Focus on dietary health set to fuel the growth of lactose free claims
CATEGORY DATA
Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HW COOKING INGREDIENTS AND MEALS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumers making more informed choices
INDUSTRY PERFORMANCE
Consumers looking to make healthier choices
Vegetarian products attracting growing interest
Players adapting their offer to meet the growing demand for plant-based meals
WHAT’S NEXT
Players expected to reformulate their products to meet new NutriScore standards
Bright outlook for vegetarian cooking ingredients and meals as demand grows
Vegan claims set to be a growing feature of the market
CATEGORY DATA
Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HW STAPLE FOODS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumers continue to make heathier choices despite financial pressures
INDUSTRY PERFORMANCE
Consumers look to balance health and wellness claims with affordability
Organic staple foods see a strong recovery in 2024 but higher prices limit acceptance
Gluten free and high protein remain important claims
WHAT’S NEXT
Bright outlook for health and wellness staple foods
Organic claims likely to find growing appeal due to links to health and sustainability
Consumers expected to seek out healthier versions of their favourite foods
CATEGORY DATA
Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER

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