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Headphones in South Korea

Publisher Euromonitor International
Published Jul 27, 2023
Length 21 Pages
SKU # EP18093652

Description

Headphones in South Korea


Headphones recorded another year of strong retail volume growth in 2022, driven by the dominant TWS earbuds category, and although demand for wireless earphones continued to fall rapidly, wireless headbands also saw a solid positive performance. The pandemic led to the rise of OTT services and audio content (e.g., streaming services, YouTube, podcasts, audiobooks, etc.), and media consumption on smartphones became the norm. This media consumption trend has sustained in the post-pandemic period,...

Euromonitor International's Headphones in South Korea report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: TWS Earbuds, Wireless Earphones, Wireless Headbands.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Headphones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Headphones in South Korea
Euromonitor International
July 2023
List Of Contents And Tables
HEADPHONES IN SOUTH KOREA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales of headphones continue to rise, driven mainly by TWS earbuds
Apple and Samsung continue to lead TWS earbuds
Wireless headbands become more popular amongst millennials and gen Z
PROSPECTS AND OPPORTUNITIES
TWS earbuds to become more high-tech and sophisticated due to intensifying competition amongst manufacturers
Audio companies to launch new TWS earbuds to address consumers’ rising demand for audio quality
Economy TWS earbuds to increasingly penetrate the local market
CATEGORY DATA
Table 1 Sales of Headphones by Category: Volume 2018-2023
Table 2 Sales of Headphones by Category: Value 2018-2023
Table 3 Sales of Headphones by Category: % Volume Growth 2018-2023
Table 4 Sales of Headphones by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Headphones: % Volume 2019-2023
Table 6 LBN Brand Shares of Headphones: % Volume 2020-2023
Table 7 Distribution of Headphones by Channel: % Volume 2018-2023
Table 8 Forecast Sales of Headphones by Category: Volume 2023-2028
Table 9 Forecast Sales of Headphones by Category: Value 2023-2028
Table 10 Forecast Sales of Headphones by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Headphones by Category: % Value Growth 2023-2028
CONSUMER ELECTRONICS IN SOUTH KOREA
EXECUTIVE SUMMARY
Consumer electronics in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 12 Sales of Consumer Electronics by Category: Volume 2018-2023
Table 13 Sales of Consumer Electronics by Category: Value 2018-2023
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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