
Headphones in Malaysia
Description
Headphones in Malaysia
Headphones saw positive growth in constant value terms in 2023, despite consumer concerns about the cost of living. Increased smartphone use for streaming audio and video content was a key driver of this trend, in addition to the ongoing prevalence of home working. TWS earbuds account for the bulk of sales of headphones in Malaysia, with premium offerings driving growth, thanks to the strong presence of brands such as AirPods, in the category.
Euromonitor International's Headphones in Malaysia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: TWS Earbuds, Wireless Earphones, Wireless Headbands.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Headphones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
20 Pages
- Headphones in Malaysia
- Euromonitor International
- July 2023
- List Of Contents And Tables
- HEADPHONES IN MALAYSIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Positive growth in 2023, despite cost of living concerns
- Apple’s AirPods loses ground to cheaper alternatives
- E-commerce leads sales
- PROSPECTS AND OPPORTUNITIES
- TWS earbuds will cannibalise both wireless headbands and wireless earphones
- Premium offerings will be key driver of growth
- Physical stores will remain important, despite continued rise of e-commerce
- CATEGORY DATA
- Table 1 Sales of Headphones by Category: Volume 2018-2023
- Table 2 Sales of Headphones by Category: Value 2018-2023
- Table 3 Sales of Headphones by Category: % Volume Growth 2018-2023
- Table 4 Sales of Headphones by Category: % Value Growth 2018-2023
- Table 5 NBO Company Shares of Headphones: % Volume 2019-2023
- Table 6 LBN Brand Shares of Headphones: % Volume 2020-2023
- Table 7 Distribution of Headphones by Channel: % Volume 2018-2023
- Table 8 Forecast Sales of Headphones by Category: Volume 2023-2028
- Table 9 Forecast Sales of Headphones by Category: Value 2023-2028
- Table 10 Forecast Sales of Headphones by Category: % Volume Growth 2023-2028
- Table 11 Forecast Sales of Headphones by Category: % Value Growth 2023-2028
- CONSUMER ELECTRONICS IN MALAYSIA
- EXECUTIVE SUMMARY
- Consumer electronics in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for consumer electronics?
- MARKET DATA
- Table 12 Sales of Consumer Electronics by Category: Volume 2018-2023
- Table 13 Sales of Consumer Electronics by Category: Value 2018-2023
- Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
- Table 15 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
- Table 16 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
- Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
- Table 18 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
- Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
- Table 20 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
- Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
- Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
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