
Headphones in China
Description
Headphones in China
Headphones is set to register dynamic double-digit retail volume growth in 2022, outperforming all other consumer electronics categories. Growth is expected to be underpinned by further penetration of lower-income consumer groups, increasing product availability, as well as continued flexible working and e-learning needs at home under China’s COVID-19 policies. The majority of absolute growth will continue to be driven by TWS earbuds, at the expense of wireless earphones, which is increasingly b...
Euromonitor International's Headphones in China report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: TWS Earbuds, Wireless Earphones, Wireless Headbands.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Headphones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Headphones is set to register dynamic double-digit retail volume growth in 2022, outperforming all other consumer electronics categories. Growth is expected to be underpinned by further penetration of lower-income consumer groups, increasing product availability, as well as continued flexible working and e-learning needs at home under China’s COVID-19 policies. The majority of absolute growth will continue to be driven by TWS earbuds, at the expense of wireless earphones, which is increasingly b...
Euromonitor International's Headphones in China report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: TWS Earbuds, Wireless Earphones, Wireless Headbands.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Headphones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
19 Pages
- Headphones in China
- Euromonitor International
- January 2023
- List Of Contents And Tables
- HEADPHONES IN CHINA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- TWS earbuds is the backbone of growth in headphones
- Mass TWS earbuds sees a rise in the average unit price
- Audio experiences to the forefront of innovation, following mass adoption
- PROSPECTS AND OPPORTUNITIES
- Healthy growth ahead for headphones
- Dare to differentiate – challenges and opportunities for traditional audio manufacturers
- CATEGORY DATA
- Table 1 Sales of Headphones by Category: Volume 2017-2022
- Table 2 Sales of Headphones by Category: Value 2017-2022
- Table 3 Sales of Headphones by Category: % Volume Growth 2017-2022
- Table 4 Sales of Headphones by Category: % Value Growth 2017-2022
- Table 5 NBO Company Shares of Headphones: % Volume 2018-2022
- Table 6 LBN Brand Shares of Headphones: % Volume 2019-2022
- Table 7 Distribution of Headphones by Channel: % Volume 2017-2022
- Table 8 Forecast Sales of Headphones by Category: Volume 2022-2027
- Table 9 Forecast Sales of Headphones by Category: Value 2022-2027
- Table 10 Forecast Sales of Headphones by Category: % Volume Growth 2022-2027
- Table 11 Forecast Sales of Headphones by Category: % Value Growth 2022-2027
- CONSUMER ELECTRONICS IN CHINA
- EXECUTIVE SUMMARY
- Consumer electronics in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What is next for consumer electronics?
- MARKET DATA
- Table 12 Sales of Consumer Electronics by Category: Volume 2017-2022
- Table 13 Sales of Consumer Electronics by Category: Value 2017-2022
- Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
- Table 15 Sales of Consumer Electronics by Category: % Value Growth 2017-2022
- Table 16 NBO Company Shares of Consumer Electronics: % Volume 2018-2022
- Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022
- Table 18 Distribution of Consumer Electronics by Channel: % Volume 2017-2022
- Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027
- Table 20 Forecast Sales of Consumer Electronics by Category: Value 2022-2027
- Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027
- Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
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