Category: Hair Care
Hair Care market research reports by Euromonitor International
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Beauty and Personal Care in Mexico
Beauty and personal care maintained its upward trend in 2024, recording strong growth in current value and retail volume terms. In 2023, Mexico enjoyed a favourable economic landscape. This was characterised by a historic low unemployment rate and the appreciation of the MXN against the USD, creatin ... Read More
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Hair Care in Slovakia
Hair care in Slovakia posted solid growth in 2024, although the overall retail value sales experienced a slowdown primarily due to the stabilisation of unit prices. Local consumers were increasingly attracted to the lower prices offered online, while a premiumisation trend in mass hair care has made ... Read More
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Hair Care in Japan
In 2024, hair care in Japan witnessed a small sales increase in retail current value terms, despite facing challenges such as oversaturation from an influx of brands, and the impact of rising living costs. However, these factors somewhat cooled the growth momentum previously driven by price increase ... Read More
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Hair Care in the US
Hair care in the US maintained solid growth momentum in 2024, achieving mid-single-digit retail current value growth, although slightly trailing the performance seen in 2023. This slight dip was attributed to more moderate product price increases, and the stabilisation of baseline demand for salon p ... Read More
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Hair Care in Spain
Hair care saw current value growth in Spain in 2024, as Spanish consumers displayed a growing interest in the care and appearance of their hair. This trend is being supported by the more general increase in body consciousness driven by the rise of social media. Indeed, new hair care routines display ... Read More
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Hair Care in France
Hair care saw further positive value growth in France in 2024, boosted by a strong performance from salon professional products as well as conditioners and treatments. These products are benefiting from the ongoing skinification trend in hair care, with consumers willing to spend more on technical p ... Read More
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Mass Beauty and Personal Care in Poland
Mass beauty and personal care in Poland continued to experience steady growth in 2024. With the rising cost of living, many Poles are seeking opportunities to save money. Mass beauty and personal care products are also becoming increasingly accessible, both through brick-and-mortar outlets and onlin ... Read More
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Hair Care in Chile
Hair care in Chile achieved double-digit current value growth in 2024, surpassing the performance of the previous year. This expansion was driven by a rebound by colourants after two consecutive years of decline, along with the strong performance of conditioners and treatments. Local consumers are i ... Read More
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Mass Beauty and Personal Care in South Korea
In 2024, mass beauty and personal care in South Korea saw a solid increase in retail current value terms. Value growth within mass beauty and personal care also outpaced that of premium beauty and personal care in 2024. This robust expansion can be attributed to the surge in the popularity of K-beau ... Read More
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Premium Beauty and Personal Care in Poland
Premium beauty and personal care products in Poland continued to outpace mass counterparts in 2024, demonstrating greater resilience amidst economic pressures. This trend largely stemmed from heightened health awareness and a mindset shift toward recognising skin and body care as integral to overall ... Read More
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Hair Care in Ecuador
Hair care remains the largest and one of the most established categories in Ecuador’s beauty and personal care industry. Despite being a mature category, it continues to grow steadily as Ecuadorians place a high value on hair health and appearance. Consumers are willing to invest in multiple product ... Read More
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Premium Beauty and Personal Care in France
Premium beauty and personal care in France continued to post a strong performance in 2024, with mostly positive value growth alongside positive volume growth for several subcategories. Premiumisation is accelerating, as is the increased use of technical and functional ingredients in many products wh ... Read More
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Beauty and Personal Care in Poland
In 2024, beauty and personal care in Poland continued to grow in value terms, although the growth rate slowed compared to the previous year. Volume growth remained stable, aided by easing inflation and improved consumer confidence. Euromonitor International's Beauty and Personal Care in Poland repor ... Read More
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Mass Beauty and Personal Care in the Czech Republic
Value sales of mass beauty and personal care maintained a steady performance over 2024 in the Czech Republic. This was supported by the stabilisation of prices in light of the falling inflation levels, alongside a high level of promotions among mass brands. Czech consumers are historically price sen ... Read More
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Premium Beauty and Personal Care in Bolivia
Premium beauty and personal care experienced only modest growth in current value sales in Bolivia in 2024, largely due to a rise in selling prices. This was attributable to financial pressures resulting from the shortage of US dollars in the country, which directly impacted import costs. Since premi ... Read More
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Beauty and Personal Care in Honduras
Sales of beauty and personal care rose in 2024 during a year in which the Honduran economy registered growth of 3.6%, and inflation reached 3.9%, according to reports from the Central Bank of Honduras (BCH). Although inflationary pressures were lower than in the previous two years, the accumulated c ... Read More
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Mass Beauty and Personal Care in Bolivia
Mass beauty and personal care products experienced rapid growth in current value terms in Bolivia in 2024, largely driven by widespread price increases across the country. The ongoing scarcity of US dollars and the high fees incurred when paying suppliers have resulted in higher costs for businesses ... Read More
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Premium Beauty and Personal Care in the Czech Republic
Value sales of premium beauty and personal care maintained positive growth in the Czech Republic in 2024, with trends notably driven by social media such as Instagram and TikTok. Indeed, social media platforms are increasingly influential in promoting premium beauty and personal care products, with ... Read More
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Hair Care in the Czech Republic
Value sales of hair care slowed down to small positive growth in the Czech Republic in 2024, while volume remained flat. The slowdown in retail value is attributed to the stabilisation of prices in light of the lower inflation levels, while there has also been a lower purchasing frequency of salon p ... Read More
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Hair Care in Bolivia
Hair care registered solid growth in current value terms in Bolivia during 2024. While higher prices played a role, the main driver was the steep drop in contraband products, especially in traditional retail channels. With consumers showing low tolerance for counterfeit or illegal options, and smugg ... Read More
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Top Five Trends in Beauty and Personal Care
Global beauty and personal care sales continued to grow in 2024, but at a slower pace than in 2023, signalling a deceleration in momentum. This slowdown reflects an evolving consumer mindset, as beauty and personal care consumers increasingly prioritise wellness and value-for-money propositions and ... Read More
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Personal Care Appliances in India
Hair care appliances in India, including hair dryers, hair styling appliances and hair and beard trimmers, recorded robust growth in 2024, due to a rising emphasis on physical appearance and personal grooming by local consumers. Euromonitor International's Personal Care Appliances in India report of ... Read More
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Hairdressing and Beauty Treatment in Mexico: ISIC 9302
PPI Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Hairdressing and Beauty Treatment: ISIC 9302 market at a national level. It provides the latest retail sales data, allow ... Read More
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Competitor Strategies in Beauty and Personal Care
Competitor Strategies in Beauty and Personal Care Driven by a slowdown in major economies, especially China, the beauty and personal care industry witnessed a “souring” mood at the end of 2024, foretelling more cost-cutting going into 2025. Ruthless optimisation will continue as investor pressure mo ... Read More
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The Impact of Demographic Shifts on the Future of Beauty and Personal Care (Part 1)
The Impact of Demographic Shifts on the Future of Beauty and Personal Care (Part 1) The population is becoming older, but at different paces around the world. With larger cohorts entering older adulthood, beauty brands are following individuals for longer periods of time. Addressing the transformati ... Read More
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